If you were at the Twitter NewFronts presentation on Wednesday evening in New York City and played a drinking game that required you to take a sip every time a Twitter executive said “Elon” or “Musk” … then you would have been stone-cold sober by the end of it.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ye Shall Not Password! Password sharing isn’t just a Netflix problem. Streaming platforms have largely held their tongues because account sharing does have its benefits. For example, allowing people to share accounts helps grow a service’s audience base (although some promo subscription prices practically […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Improved Transparency (Sure … ) The Digital Advertising Alliance (DAA) has launched a certification program for addressable media identifiers (AMIs), which have become super important since ATT. If you haven’t heard of AMIs, don’t worry. It’s not a common term, at least not […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Squeaky-Clean Apple Apple was charged in the EU with boxing out wallet apps and payments, using its monopolistic power to force consumers to use Apple Pay, The Wall Street Journal reports. Outside payment services particularly want access to one-touch or mobile contactless purchase […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Publishers Run The IAB Again? Publishers are “in a privileged position” in the new world of privacy-first advertising, Benjamin Dick, the IAB Tech Lab’s senior director of product, said at an event hosted by the group last week, covered by Marketing Brew. Without […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Borking Google’s Privacy Pitch Judges and regulators have narrowly interpreted the consumer welfare standard – the mechanism that’s dictated U.S. antitrust enforcement for 40 years – so that a monopolistic business practice must be shown to directly affect consumer pricing. But that standard has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Influx Of In-Ear Influencer Inventory Outside of hard news and true crime, podcasting has come to be dominated by influencers. Advertisers are increasingly trying to capitalize on internet celebrities’ and reality TV stars’ massive followings through the tried-and-true podcast marketing method of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take It To The Max Google has introduced a new targeting parameter for Performance Max campaigns. Soon, all advertisers will be able to use “customer acquisition goals” to guide their campaigns. Performance Max is less than two years old, but it’s already taking […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RIP, DTC. LUV, ATT. The Q1 earnings reports for 2022 are starting to trickle in, and young DTC brands are still suffering under the weight of their marketing costs following the hit from Apple’s ad policy changes. Manscaped, the men’s grooming brand, grew revenue […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ’Flix Flex Netflix plans to add ads. The question is, should it? And how? Whether Netflix’s plan is to woo shareholders or build back revenue (or both), company execs “didn’t have much conviction” when they announced the idea on Tuesday’s earnings call, Mike Shields […]
