Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Marketers Crave! Thanks to Adometry, a new study has been released by Forrester Research on what all of you naughty marketer types out there are thinking in regards to data-driven, digital ads. Evidently, measurement and audience insights are top of mind in your […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Capturing The B2B Targeting Data Bizo announced that it will look to the URL shortener world to generate more rich data feeds for its B2B data business. According to the press release, The Bizo Switchboard is “the first smart link shortener for business.(…) Switchboard […]
On Monday, Google announced the acquisition of Admeld, a sell-side platform which includes RTB’d inventory, real-time bidded tools for publishers and a list of big brand publisher clients. Read yesterday’s coverage. We asked a selection of ad industry participants their views on the following question: “What’s your take on Google’s acquisition of AdMeld?” Click below […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TellApart Grabs Mad Cash Led by former Googlers Josh McFarland and Mark Ayzenshtat, retailer retargeter TellApart announced a new $13 million round of funding led by vc firm Bain Capital Ventures and existing investor Greylock Partners. The press release shed some light on the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Rolls Out DMP Swarmed over by the Google/AdMeld rumor last Thursday, Turn announced its “Turn Audience Platform” as the company positions its data management platform, or DMP, as a major part of its strategy targeting direct advertisers and agencies. Don’t worry media/DSP lovers, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levinsohn Speaks On Yahoo! All Things D’s Kara Swisher interviews Yahoo! Americas EVP Ross Levinsohn, who says that the company gets a raw deal. On the content/media side, Levinsohn said that Yahoo! needed to develop a voice and move beyond its aggregation days. On […]
According to TechCrunch’s Mike Arrington, multiple sources tell him that sell-side platform AdMeld is being acquired for $400 million by Google – a very healthy number – especially if previous rumors of $150-200 million were true and AdMeld held out for more. Also, as Arrington points out, the company raised only $30 million in venture […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Booming In EU The results of the latest IAB Europe survey show that in 2010, display continues to grow. From the release: “With an average growth rate of 21.3%, Display overtook Search advertising as the fastest growing online ad format in Europe. Search, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Undertone Sees Video Ramp In another private company earnings release of sorts, ad network Undertone says that its business is booming and offers up the following in a press release: “A year-over-year increase in video advertising revenue of more than 400 percent; a video […]
