Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Landscape On Display In an article in The Wall Street Journal, The WSJ’s Emily Steel looks at the big, digital ad ecosystem and says, “Seeking to milk the huge growth in online advertising, a rush of technology firms have emerged in recent years pitching […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Widget Race Like, Follow, now… +1. Google announced on Wednesday that it’s letting any web publisher add its “+1” widget button to its website and the implications are big. AdExchanger.com has kinda covered this one before but the fact any publisher can add this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Tech Trends Inspired by OpenX’s funding announcement and a review of their product line, Forrester Research’s Michael Greene sees emerging trends on the publisher side of ad tech in the next year or two. He writes, “DoubleClick’s DFP still dominates the enterprise ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OpenX Raises $20 Mil Ad server and exchange company OpenX announced that it has raised $20 million in a series D round led by SAP Ventures. This brings OpenX total capital raised to $50 million. OpenX CEO Tim Cadogan tells Reuters that the company […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. HP Eyeing Mobile Ads? GigaOm’s Jake Lynch offers an excerpt of his report on mergers and acquisition opportunities in 2011. He think Hewlett-Packard could be making a stronger entrance into the media space. Lynch writes, “In mobile, HP could differentiate its platform with compelling […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IDC Says Google Display Is Biggest In IDC’s latest “Worldwide and U.S. Internet Advertising Report”, analyst Karsten Wilde says that as of Q4 2010, Google is now #1 in display advertising and displaces Yahoo! after Google Display Network (GDN) provided enough momentum to tip […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BuzzLogic Targeting Ads Yesterday, social analytics company BuzzLogic announced a $7.8 million Series C financing round. According to the release, “With revenue growing faster than 50 percent per quarter, the investment will serve to support BuzzLogic’s shift in business strategy and new product development […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. EU Getting Cookied Interclick COO Jason Lynn notes on his personal blog that the day has finally arrived (May 25) where the next step in the privacy regulation process will take effect regarding third-party cookie opt-in in the European Union. He explains details of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mapping Offline To Online There are a lot of players in the growing “attribution” field though I can’t say all players necessarily think of themselves as exclusively focused on helping marketers understand the success of their ad spend. The Wall Street Journal’s Emily Steel […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Facebook Ad Network For Now, Ever At last Thursday’s Reuters Global Technology Summit, Facebook COO Sheryl Sandberg said the company still isn’t ready to roll-out an ad network to third-party sites that would leverage the social behemoth’s “like” data for targeting. Sandberg said, […]
