Ad Exchange News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $30 Million More For Video Video advertising tech and solutions provider TidalTV – led by Ad.com’s former CEO and co-founder Scott Ferber – announced a healthy, new $30 million round of funding led by New Enterprise Associates with participation from Comcast Interactive Capital and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Getting $60 CPMs Digiday’s Brian Morrissey reports from the Digital Publisher Summit in Utah that Aol’s big ads initiative “Project Devil” is running like a bat out of hell and “commanding unheard-of CPMs of $60 and up.” Morrissey finds skeptics in the crowd, […]

Read more on the Microsoft advertising blog, but it’s official as CVP Rik van der Kooi of Microsoft says, “I’m pleased to announce that the Microsoft Advertising Exchange is open for business and that the integration of our ad exchange with the AppNexus real-time bidding (RTB) platform is complete in the U.S.” And, what do […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aegis’ Trading Desk On the UK’s Association of Online Publishers (AOP) site, a new interview is published with Aegis’/iProspect’s Louisa Wong, who heads Aegis UK trading desk strategy. She offers, “A trading desk strategy cannot be prescribed at a local level, the fundamental tactics […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adap.tv Takes In $20 Million TechCrunch reports that Adap.tv has raised another round of financing led by Bessemer Venture Partners to the tune of $20 million after raising $4.5 million in October 2010. That’s $43 million total. It appears the company is full steam […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. interclick Plaintiff Drops Claim On Friday, online ad tech company interclick announced that the heat from the so-called “history sniffing” lawsuit may be subsiding. According to a release, “the plaintiff amended her complaint and voluntarily dropped her claim that interclick had violated the Electronic […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IBM Optimizing For The Marketer Here comes Big Blue. IBM announced separate products yesterday targeting the social media and email spaces with Coremetrics Social and Unica Pivotal Veracity Email Optimization Suite intended to provide “marketers real-time data from social media channels,” according to an […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe Reports Big Revs Adobe Systems reports fiscal Q1 (ending March 4, 2011) financials on Tuesday and, according to the release, the company “achieved record revenue of $1.028 billion, compared to $858.7 million reported for the first quarter of fiscal 2010 and $1.008 billion […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Ad Biz Buzz Social Vibe (AdExchanger.com Q&A) announced that it has raised $20 million ($32 million total to-date) more in venture funding led by new investor, Norwest Venture Partners. According to the release, “The company plans to use the growth capital to accelerate […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adnetik Indexing Inventory Adnetik appears to preparing itself – as well as positioning for its clients – for a cookie-free future as it announced the new AIM Index, a part of the “Audience Investment Management (AIM) system” at Adnetik. The index has nothing to […]