Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol’s Hot Document Yesterday, prior to this morning’s Aol Q4 2010 earnings release hits the wires, Business Insider’s Nicholas Carlson was able to get his hands on CEO Tim Armstrong’s 58-page “master plan” – aka “The AOL Way” – for turning the company’s content […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft’s Ad Outsource Next month, Microsoft will begin handing management of its “non-premium” display across its ad exchange business to AppNexus, reports MediaMemo’s Peter Kafka. That will essentially mean the end of AdECN, the exchange it bought in 2007 but only began testing last […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Auction Online auction site eBay tried to enter the media buying business a few years ago with its media marketplace for cable advertising (networks and agencies balked). But now, eBay is aiming squarely at the display market. The company has struck a deal […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You’ve Got Display Mail Although the Google main search page remains as clean and ad unit free as ever, users of the search giant’s Gmail may be noticing something extra in their inboxes. SearchEngineLand’s Greg Sterling believes he may have stumbled on a test […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Earnings, Display Looking Up Yahoo! released its Q4 2010 financials and “Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,205 million for the fourth quarter of 2010, a 4 percent decrease from the fourth quarter of 2009.” Read the release (PDF). Yahoo! earned […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Browsers Blocking Tracking Mozilla, makers of Firefox, and Google, which makes Chrome, announced that their respective browsers will be outfitted with technology that makes the blocking of cookies a snap. Read more from Mozilla. And, read the Google Public Policy blog about Chrome opt-out […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Coming Committee Hearings You knew there would be more of this after the new year: Mediaweek’s Katy Bachman reports that the Senate Commerce, Science and Transportation Committee is likely to hold hearings on online privacy issues, perhaps as soon as next month. The big […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Reports, Page Becomes CEO Google reported its Q4 2010 earnings and it was another whopper that exceeded Wall Street analyst expectations as “Google reported revenues of $8.44 billion in the fourth quarter of 2010, representing a 26% increase over fourth quarter 2009 revenues […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rocket Fuel Ignites Video With Display Ad network Rocket Fuel announced that it’s bringing its data-driven audience buying to the video channel with a product called Video Booster. According to the release, “The solution, which offers 15- or 30-second duration in-stream pre-roll ads with […]
