Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Zynga And The Ad Business Mediaweek’s Mike Shields eyes the growing social gaming phenomenon led by Zynga. Shields wonders if ignoring the ad market will bite Zynga in the posterior down the road:“Some say that Zynga’s engineer-heavy culture just isn’t that interested in advertising. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data Providers Unite The Wall Street Journal’s Emily Steel covers a new consortium of data providers called the Open Data Partnership which is intended to help consumers understand what is known about them and what isn’t. Steel writes, “The project is the first of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do-Not-Track Bubbling The U.S. Federal Trade Commission has issued a draft report recommending that a do-not-track function be implemented. From the release: “The Commission recommends a simple, easy to use choice mechanism for consumers to opt out of the collection of information about their […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Local Ads And GroupOn It appears the rumors of Google buying daily deals company GroupOn are coming true as All Things D’s Kara Swisher reports that the price tag may swell to $5.3 billion with an earnout for company types of $700 million. Read […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What They Know The Wall Street Journal’s What They Know series continues and loosely suggests that Better Advertising co-founder Simeon Simeonov helped end a project earlier this year by Mozilla to create “do-not-track” functionality for the popular Firefox browser. In the piece, BA’s Simeonov […]
Dmitry Pakhomkin is Co-Founder and CEO of Goodzer, a location-based, shopping search engine. AdExchanger.com: Where did the idea come from for Goodzer? Is it in market today? DP: The idea came from me and my wife’s personal frustration about local shopping and what could help us find things faster and closer to us. At the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Data Miners AdWeek’s Brian Morrissey looks at the social media data space – and companies such as Media6Degrees, Rapleaf and 33across – and whether the bread crumbs that users leave behind are valuable targeting parameters. ShareThis CEO Tim Schigel says in the piece […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RocketFuel Reports According to a press release, privately-held ad network RocketFuel says that its revenues grew 10x in Q3 in comparison to the same quarter in 2009. In addition, “the company is profitable and has reached a $30 million run rate” with 65 employees […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. EU Cookie Business The European Union is having difficulty finding an acceptable solution for the management cookies after it passed a tough law in the EU last year. The law’s “meaning” is the issue. In the end, “European regulators in Brussels promise guidance by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s New Video Ads On YouTube, the new select-your-own video ads – known as TrueView – from Google are being rolled out over the next several weeks according to Ad Age. Regarding the video site’s cost-per-view model, YouTube’s Sr. Product Manager Phil Farhi speaks […]
