Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Video Is Coming In an op-ed on AdWeek, Adap.tv’s Founder and VP of Product Teg Grenager makes a bold prediction: “Get ready, because in five years, half of TV ad budgets are going to shift over to online video.” He argues that TVs […]
On Tuesday, November 2, Yahoo! will be producing a Right Media forum in NYC as part of the ad:tech NYC hoopla. According to the forum’s info page, Right Media Exchange execs will “discuss core areas of focus, trust and safety, our extensible technology platform and new audience management capabilities.” Also, as part of the forum, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Audience Buying Is King, Kinda AdWeek’s Brian Morrissey says that buying is moving from placement to the end user as audience buying swarms the digital display ad world. He writes, “Here’s how it works: Advertisers can hook into large ad exchanges and set a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Digital Grows In Publicis Agency holding companies continue to report revenue growth as Publicis is the latest to say that its 3rd quarter 2010 was positive. According to The Wall Street Journal, the company “posted organic revenue growth of 9.2% for the three […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Recommending Self-Regulation According to MediaPost’s Wendy Davis, it looks like the U.S. Federal Trade Commission will recommend that the online advertising industry continue to move forward with new, perhaps improved, self-regulation efforts rather than recommending Congressional action and new laws. Quoting FTC member […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Announces Earnings On the earnings call, Yahoo! announced its “revenue was $1,601 million for the third quarter of 2010, a two percent increase from the third quarter of 2009. Income from operations for the third quarter of 2010 was $189 million, an increase […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RPM Shoot-out: Egg Recall Vs. Lindsay Lohan Perfect Market (AdExchanger.com Q&A) has released a new study which it says shows that raw page views are not necessarily the best revenue strategy. Looking at Revenue Per Thousand Pages (RPMs) across what is presumably its own […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Specific Media Buys BBE Late Sunday, The Wall Street Journal confirmed that ad network Specific Media had bought video ad network BBE for “about $55 million (…) The deal was mostly paid for with cash but also included some stock in Specific Media. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Takeover Drama: Day 2 Bloomberg reports that according to several sources, Yahoo! has contracted with the granddaddy of investment banks, Goldman Sachs, to “help defend against possible takeover approaches.” “Defend” is a good word here. Many Yahoo! investors are frothing at the mouth […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol And PE Firms Line Up For Yahoo! According to the Wall Street Journal’s Jessica Vascellaro and Anupreeta Das, “AOL Inc. and several private-equity firms are exploring making an offer to buy Yahoo Inc.” What’s more – some of the assets within Yahoo! may […]
