Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bain Leaves FAN, Joins Twitter Former Fox Audience Network CEO Adam Bain will now be the one who gets to answer, “How is Twitter going to make money?” in that he’ll be in charge of driving all revenue at microblogging company Twitter. TechCrunch’s Mike […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Ad Heat ClickZ’s Zach Rodgers discusses “the heat” around display these days as he chronicles a round of last week’s festivities at Connected Marketing Week in San Francisco. Rodgers identifies what he calls the “800lb gorilla” in the space and writes, “Google (…) […]
Scott Spencer, Group Product Manager, DoubleClick Ad Exchange and Jason Miller, Group Product Manager, Google Display Network discussed the display media space as well as DoubleClick Ad Exchange enhancements with AdExchanger.com today. AdExchanger.com: What is Google announcing today? SCOTT SPENCER: Basically, we’re going to be rolling out a few more tools to help DoubleClick Ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RIM Thinking Ad Network MocoNews’ Tricia Duryee discusses rumors that RIM, makers of the uber-popular Blackerry mobile device, is sniffing mobile ad networks as a pre-cursor to an acqusition. Duryee adds, “RIM’s user base can be looked at as a valuable demographic for advertisers, […]
DataXu announced earlier this week that Hearst digital marketing agency iCrossing had chosen DataXu for demand-side platform services. Read the release. iCrossing VP Dax Hamman discussed the deal as well as iCrossing’s view on DSPs and “intent” media. AdExchanger.com: What are the triggers for choosing to include a demand-side platform in your business model in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP Meets Creative XA.net and its CEO, Rob Leathern, is featured in a BehavioralInsider article by MediaPost’s Laurie Sullivan as she notes the addition of value-added services by demand-side platforms who are “building networks of tech offerings on top of real-time bidding platforms.” According […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Video Rankings ComScore publicly released its video ad network rankings for July 2010. Ranked according to video ads viewed, the leaders include in descending order Hulu, Tremor Media Video Network and BrightRoll Video Network. Read the release. A data nugget from ComScore: “84.9 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Murdoch To Create Digital Newspaper According to Felix Salmon of Reuters, “Rupert Murdoch is launching a new national newspaper, which will be ‘distributed exclusively as paid content for tablet computers such as Apple’s iPad and mobile phones’.” Salmon notes that Murdoch wants the iPad/pod/phone […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Schmidt on Privacy, Targeting, Future In a wide-ranging piece on behavioral advertising, consumer privacy and Google’s future (if not everyone’s!) – the Wall Street Journal’s Holman Jenkins talks to Google CEO Eric Schmidt who says, “I don’t believe society understands what happens when everything […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook 2010 Revs: $1.2 Bil eMarketer takes out its crystal ball on Ad Age and says that Facebook will make $1.2 billion in revenue this year and half of that will be self-service. Meanwhile, eMarketer says MySpace will bring in $347 million this year, […]
