Ad Exchange News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spend Predictions Continue Higher Zenith Optimedia has even more robust optimism for 2010 than before as the Publicis agency’s research group has revised its predictions on ad spend for the year.  According to AdWeek’s Steve McClellan, “The upgrade represents an improvement of more than […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPG’s Freeman Talks Display Matt Freeman who runs Interpublic Group of Cos.’ Mediabrands Ventures unit is featured in Ad Age where he talks about the 16 areas, count ’em 16 areas, that he oversees as well as his role as co-chairman of Mediabrands. In […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Earnings Release It was a strong quarter for Google as it exceeded, met or missed Wall Street analyst earnings expectations depending on who you talk to. Overall, Google reported Q2 2010 revenues of $6.82 billion, 24% better than Q2 2009. CEO Eric Schmidt […]

According to The Wall Street Journal’s Emily Steel, Google will announce on Thursday that Omnicom has entered into a non-exclusive partnership “to spend hundreds of millions of dollars to buy display ads for its clients through Google over the next two years (…) In return, Google will work with Omnicom to build a global ‘trading […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Criteo Sees U.S. Momentum Retargeter Criteo is knocking it out of the park according to a press release on their Q2 2010 momentum. Highlights include: ” Number of sales generated post-click increased more than 600 percent; In Q2 2010, Criteo doubled its U.S. client […]

Bill Wise is CEO of MediaBank, “a provider of integrated procurement technology and advanced analytics to the advertising industry”. Read the press release about Wise’s recent appointment. AdExchanger.com: What are the challenges that the MediaBank CEO role presents that you wouldn’t find in the startup world or elsewhere? With most startups, you’re enabling new opportunity […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ad Network Gets $8 Mil Mobile ad network InMobi announced that it has raised $8 million in Series B round financing from existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures. Tricia Duryee of MocoNews writes, “The round will help pay for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Netezza? On the WSJ’s Venture Dispatch blog, Robert Armstrong talks “big data” and observes the consolidation taking place in the space such as EMC’s purchase of Greenplum recently. He writes, “Aster Data Systems Inc., Vertica Systems Group Inc., Netezza Corp. (every DSP and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Exchange From Chitika Chitika announced that it is the latest company to offer an exchange with a focus on local advertising. Called “LAX Local Advertising Exchange”, this has nothing to do with an airport in L.A. but leveraging publisher search data. From the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo!’s McGrory On Openness Gavin Dunaway interviews Yahoo! VP Ramsey McGrory about Right Media, Yahoo! and even McGrory’s army days in a comprehensive, two-part interview on Adotas. McGrory once again does not mince words in a not-so-veiled reference to Google when discussing the difference […]