Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc Puts Up Paywall Nieman Journalism Lab reported yesterday that Time Inc. may have put up a paywall for Time Magazine’s online site. Joshua Benton writes, “On almost every story that comes from the magazine, there’s this phrase: “The following is an abridged […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMind Offers Video Ad Tool MediaWeek’s Mike Shields writes that MediaMind (was Eyeblaster) is now delivering the Video Ad Selector tool to CBS as it looks to solve this problem: “Display ads are often too small, or too tucked away to the side to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Allowing Google Ads “Apple Inc. doesn’t appear to have barred Google Inc. and others from selling targeted ads inside iPhone and iPad applications, after implying several weeks ago that it might do so,” says The Wall Street Journal. But, the ability to block […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Acquires All Travel Intenders For $700 Million Google is about to get its hands on travel search data as it announced the acquisition (for $700 million in cash) yesterday of ITA, a critical provider of search software to the airline industry for online […]
(Almost) All the big Google names came out on Tuesday to meet with members of the press and reiterate Google’s firm commitment to succeeding in display advertising. Execs presenting and answering questions were as follows – think of them as the Display Ad SWAT Team -or DA SWAT: Neal Mohan, VP of Product Management Henrique […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP Chango Gets $1.4 Million Demand-side platform Chango (AdExchanger.com Q&A) which is focused on bringing search and display together announced in a release that it has raised $1.4 million in Series A financing from “Metamorphic Ventures and Geoff Judge [which adds] to their existing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spanfeller Re-appears Jim Spanfeller’s new company is closing a $2 million investment round and that “backers include RRE Ventures, Greenhill SAVP, Softbank and Lerer Media Ventures,” according to Peter Kafka of All Things D. Kafka adds that the former Forbes.com CEO’s business strategy will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Goes For Scarcity, Custom PaidContent’s David Kaplan writes that MSNBC.com’s new single-page, site redesign “promises to do an end with clicking on stories and on ads.” There still seems to be a bit of clicking when AdExchanger.com took a look but the MSNBC […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand Dollars Coming Brand dollars are coming online in a big way if Unilever CMO Keith Weed is to be believed. ClickZ’s Zach Rodgers covered the conference and says Weed suggested digital budgets will double in the coming year. Rodgers writes, “In some countries, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPG CEO Says Not So Fast Wait, maybe the economy isn’t bouncing back as quickly as everyone had hoped in the ad world? Michael Roth of ad holding company Interpublic Group tells Dow Jones Newswire, “We are encouraged by what we saw in the […]
