Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NY Times Calls On Editor For Digital Strategy The New York Times is pulling one if its editors off of their beat to help with digital strategy. “Jill Abramson, managing editor for news at The New York Times, will step aside for six months […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Buys VOIP Google has made its nearly weekly acquisition of a company for a sub $100 million price. This time it’s Global IP Solutions for $68.2 million according to MocoNews’ Joseph Tartikoff who adds that the company “sells technology used to deliver voice […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MySpace Simplifies Privacy In a battle of privacy policies, MySpace has simplified its privacy setting that enable users to control what is tracked and what isn’t of their online MySpace experience. The Wall Street Journal’s Emily Steel writes, “The new MySpace privacy controls, which […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand Marketer Invasion Ad Age’s Michael Learmonth reveals that brand marketers such as Unilever are invading Silicon Valley to keep track of the latest and greatest from technology companies that will impact their digital marketing mix. Unilever CMO Keith Weed tells Ad Age, “What […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ComScore: Big Numbers For Display ComScore put out a monster figure that Americans received 1 trillion display in the first quarter of 2010. Not billion, TRILLION. How many were teeth whitening ads? -Not sure, but the company estimated, “Total U.S. display ad spending in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Picard On DSPs And Display On Imedia Connection, Microsoft’s Eric Picard writes a think piece titled: “DSPs: What they really are and why you should care.” Picard references last week’s “A Few Good DSPs” video by GCA Savvian’s Terence Kawaja and says in regards […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Advocating For Transparency Standards Demand-side platform Turn’s CEO Bill Demas writes on ClickZ that publishers need to embrace RTB since it will help provide control by enabling “the means to create custom audience segments through direct sales teams” and more. Furthermore, Demas says, “As […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Buys Back From Dentsu Publicis bought back 7.5 million of its own shares from ad holding company rival and shareholder Dentsu. Back in 2003, according to the Wall Street Journal, both companies had entered into a stock-swap agreement which gave each roughly 10% […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Looking At Ad Serving On Friday, content monitor Attributor released its most recent report on ad serving across the web. Among the data points, “Google and DoubleClick overwhelmingly dominate the market. Combined they account for more than 65% of the market share, which, compared […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eyeblaster Dwelling Eyeblaster has released a new study on dwell time – the time that a user is exposed to an ad on a web page. Among the findings, “High Dwell [Rate] triples brand-related search, increases traffIc by 69%.” Need more? Read the release. […]
