Ad Exchange News

Ramsey McGrory takes over his responsibilities. Read more on PaidContent.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Reports Q1 Earnings The Wall Street Journal’s Nick Wingfield reports that Microsoft’s “revenue from its cash cow Windows division rose 28% from a year earlier to $4.42 billion.” (Read about it.) The company was easily profitable (<- understatement) in Q1 2010 earning over […]

Andy Ellenthal discussed his recent appointment as CEO of Peer39, a semantic advertising technology company. AdExchanger.com: Given past roles at DoubleClick, PointRoll and quadrantONE, what areas of your experience do you think will be particularly useful as you assume the CEO role at Peer39? AE: Certainly each of my previous roles has been tremendous learning […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook “Likes” Web CEO Mark Zuckerberg announced an update to the social networking giant’s platform at Facebook’s F8 developer conference.  In addition to the Facebook Connect brand disappearing (covered here by CNET), Zuckerberg says simply, “We have redesigned Facebook Platform to offer a simple […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Special ad:tech San Francisco “Express” Edition…. Yahoo Reports Higher Earnings on Microsoft Search Deal – ClickZ. And, earnings call transcript: “Display advertising grew 20% year-over-year ahead of the market. More importantly, guaranteed display grew by 24% as large advertisers came back. That means their […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hearst Eyeballing iCrossing Hearst is on the verge of purchasing digital marketing firm, iCrossing, for around $375 million according to Emily Steel and Suzanne Vranica of The Wall Street Journal. The acquisition would come in the footsteps of Dentsu’s purchase of digital marketing firm, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ad:tech Party, Uh, Conference This Week This week, the annual San Francisco version of ad:tech comes to the cavernous Moscone Center in downtown SF. Lots of panels, likely lots of booths (exhibitor list here). And, free drinks and apps (edible kind) galore, as parties […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Uncorks Q1 Eric Schmidt was not on the earnings call, but Susan Wojcicki, VP of Product Management was – in fact, that was her first-ever appearance on the quarterly conference call (I think). Display and new monetization efforts were front-and-center. Regarding overall quarterly […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Acquires Adroit Interactive Adroit Interactive – with multi-variate creative technology, an impressive client list and smart people – has been acquired by demand-side platform, MediaMath. Read more on ClickZ. Birds Of Feather Featured The Wall Street Journal’s Emily Steel looks at “birds of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Ad Model Is Here At long last, we can all rest easy as Twitter has announced it’s new ad-supported, revenue model. (And, I thought it was going to be all about merch.) According to Claire Cain Miller of the New York Times, “The […]