Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meeker Means More Mobile In an update to her Internet Report from late last year where she said 2010 would be the year of mobile, Mary Meeker spoke at an event at Google yesterday and delivered an “Internet Trends” report. Fear not, mobile is […]
Continuing our look at “Transparency and Exchanges” (see post), Yahoo! Right Media‘s Senior Director of Professional Services, Megan Pagliuca, discussed her company’s view in answer to the following question: Regarding the recent dust-up between an ad network and several publishers as highlighted in Mediaweek, is more transparency needed from exchanges, for example? Or should this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Network And Publishers In Mediaweek Following last week’s article in which Mediaweek reporter Mike Shields identified several publishers who claimed that ad network, InterCLICK, had misrepresented their inventory, this week, each is given the Mediaweek microphone to state their case. Read more. InterCLICK […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Signs Of Life The Wall Street Journal’s Emily Steel notes that Internet ad spending has re-started its growth trajectory according to new figures from the IAB and Pricewaterhouse Coopers as Q4 2009 spending increased 2.6%. The numbers still pale in comparison to TV dollars […]
AdExchanger.com reached out to members of the digital advertising ecosystem to explore transparency and the role of exchanges, buyers and sellers of online media and their intermediaries. AdExchanger.com welcomes your comments at the end of this post. The question is as follows: Regarding the recent dust-up between an ad network and several publishers as highlighted […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google/AdMob Deal Review The Wall Street Journal looks at the FTC’s inquiry into Google buying AdMob. From a distance, it appears that the U.S. Federal Trade Commission might scuttle the deal due to anti-trust concerns. The WSJ reports, “[The FTC] sent letters to AdMob’s […]
It’s a rumor at this point, but an anonymous source informs AdExchanger.com that a “major” complaint is likely to be filed tomorrow by a consumer organization that “strikes at the heart of real-time bidding.” As many of you know, real-time bidding is believed to provide greater efficiency in digital display advertising by allowing advertisers and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The RTB Deal On ClickZ, Razorfish’s Matt Greitzer takes a look at real-time bidding and explains the audience-buying meaning: “Real-time bidding, for sure, represents an opportunity to extend micro-segmentation and price de-averaging to the extreme… But, marketers and agencies should be clear on where, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brightcove Gets $12 Million More Bringing its grand total to $99 million in venture capital raised (let’s pass the hat and get ’em up to an even $100 mil), Brightcove announced that it has raised $12 million led by existing investors Accel Partners and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Selling And Exchanges Mediaweek’s Mike Shields says that several financial website publishers – such as Bloomberg, TheStreet.com and WSJ.com – dispute ad network InterCLICK’s assertions that it can re-sell their inventory. interCLICK president, Michael Katz, told Shields that his company had done nothing wrong […]
