Ad Exchange News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Venture-Backed Exits Up Dow Jones VentureSource has already released a review of 1st quarter venture activity for 2010 and identified among other findings that “Eight U.S. venture-backed companies raised $711 million by going public on U.S. stock exchanges, matching the number of initial public […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. UK’s Online Strength It’s good news for UK online advertising according to the results of a IAB and PricewaterhouseCoopers advertising spend report. Read more. From the IAB’s UK site: “The UK internet advertising sector increased revenues by 4.2% to £3.54 billion in 2009, up […]

OpenX announced a major expansion of its exchange strategy and infrastructure as it will partner with Orange-France Telecom Group to create the Orange Ad Market. According to a release, “The initial launch will take place in the second quarter of 2010 in the UK and France with planned launches following elsewhere in Orange’s European footprint.” […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Banking Bill: A Startup Killer The NextNY blog makes an impassioned plea to torpedo certain parts of Connecticut Senator Christopher Dodd’s banking bill which will undermine the efforts of a critical part of the startup capital value chain in the U.S. – angel investors […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Video Ad Upfront The Upfront, as it has been known, is a time of year where marketers and broadcast media companies lock down big deals for the year. Mediaweek’s Mike Shields says that online video ad networks are out to “steal” a share […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Better Advertising And The “i” Scott Meyer’s Better Advertising will be enabling the “i” as IPG Mediabrands’ Cadreon will use the new privacy icon initiative in an upcoming Microsoft campaign according to Wendy Davis of MediaPost. “The icon — an ‘i’ in a circle […]

Sacha Berlik is CEO & Co-Founder of Mexad, an auction-based Ad Exchange specialists company. AdExchanger.com: Looking at your experience as GM in Western Europe for Oridian, what learnings are you bringing forward to Mexad? SB: Oridian had account No.1 on Right Media back in 2005 – our CTO had been Director of AdExchange Management for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Koretz Sticks It To Display Firebrand David Koretz takes out the cattle prod and says just what he thinks about display advertising: “It is easier to buy nuclear arms in the former Soviet Union than complete an online display buy.” Then Koretz lists “five […]

Today, Google announced that it is enabling Google AdWords advertisers to remarket to its users by letting them cookie their users, and then buy display ad inventory that match those user cookies on the Google Content Network. Read the announcement by Google Product Manager Aitan Weinberg on the AdWords blog. Hello? Anyone there? This is […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s Time For Creative Display In the second of a series of Google thought leadership pieces on display advertising, VP Neal Mohan ropes in the importance of creativity, the creative (the human) and the creative (the display ad). Mohan concludes, “It’s the goal of […]