Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reply.com Going IPO Lead gen marketplace, Reply.com, announced that it will go public as it has filed its registration statement. Complete release on the Reply.com blog. This announcement comes on the heals of a recent IPO by lead gen company, Quin Street, and just […]
Aiming to solve the needs of the supply-side, and cutting the existing yield optimizers out of the game, Google says that it has “re-written DFP” (Susan Wojcicki’s words at this week’s IAB event) and believes it is offering more reasons than ever to park large publisher inventory with… warning acronym change… was: DART For Publishers… […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobclix Clicking Mobile ad exchange, Mobclix, is doubling in size monthly according to a Portfolio.com piece with co-founder Krishna Subramanian (AdExchanger.com Q&A). From the interview, Mobclix “is on a $25 million to $30 million run rate and serving some 3.5 billion ad impressions per […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Google Display Chief In an article, Ad Age’s Michael Learmonth introduces the new head of display at Google, Barry Salzman, who makes a return engagement of sorts after working at DoubleClick until 2002. According to Learmonth, Salzman will be “head of media and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Climbs Aboard AdECN It’s ALIVE! AdECN is evidently humming with the RTB-infused Federated system as the Turn blog sheds light on the remarkably stealthy proceedings at Microsoft. (It’s hard for big Microsoft to be stealthy, right?) According to Turn Senior Director of Engineering […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adap.tv Gets Video Ad Exchange Clients Ad Age’s Michael Learmonth covers the news that Adap.tv has signed Gannett, Omnicom and Publicis among others to its ad exchange. Trying to temper concerns about lower CPMs, Adap.tv’s CEO Amir Ashkenazi says that in comparison to display […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Search Retargeting From his Bronte Media blog, Niki Scevak unearths Google search retargeting efforts as Google’s Inside AdSense blog quietly announced last week that a “few hours” of search queries will be used to help target AdSense display ads: “The technical way that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eXelate Releases Intender Report Data exchange, eXelate, released the “eXelate indeX, a research report based on audience interest and purchase intent trends observed by its data lab.” Among the findings, Apple’s iPad announcement ignited purchase intent for portable computing products – Google’s Nexus One […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Omnicom Reports; Acquisitions Imminent? Agency holding company, Omnicom Group, reported Q4 earnings yesterday. Profit fell, but hey, there’s profit ($229.6 million worth). Organic revenue fell – but not as much as analysts expected. Read more from AdWeek. Also, it looks like Omnicom is on […]
