Invite Media announced today that it has formally opened a London office led by former Right Media employee (they’re everywhere!), Paul Turner, as it looks to expand in the UK and Europe. Read the release. AdExchanger.com caught up with Invite Media COO Nat Turner about the announcement and its implications. AdExchanger.com: What factors went into choosing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Forbes On Rubicon Project Consortium According to a January article in Forbes, “In just two months EVP J.T. Batson has convinced 30 of the Web’s larger digital publishers to form a digital consortium where they’ll aim to sell online advertising at rates 60% to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agency Sign O’ The Times GM has finalized its agency dance partners (for now) and for the first time in nearly 100 years, Chevy campaign duties will be split by perennial GM agency service provider, IPG’s Campbell-Ewald, and newcomer Publicis. There are no favorites […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Your New T’s And C’s MediaPost’s Wendy Davis reviews the IAB and AAAAs proposed, new Terms & Conditions guidelines which evidently includes this: “Advertisers (and their agencies) can’t now decide to send a second ad to users simply because they already viewed a first […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Efficiency Kills From his company’s blog, Lotame’s Dan Reich references a recent manifesto/post by the IAB’s Randall Rothenberg who said, “technology succeeds in driving the cost of reaching the perfect audience down to zero.” Reich identifies a growing phenomena in the new demand-side platform […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Partners Swarm ScanScout In a release, video ad network ScanScout said its partnering with a gaggle of “premium” brands including Warner Brothers, Warner Music and Marvel Comics to provide its video ad network services. Read the release. On Beet.tv, CEO Bill Day talks “engagement” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CBS Lovin’ Ad Exchanges Ad Age’s Michael Learmonth breaks the supposed bad news for ad networks that CBS Interactive is showing the door to arbitrage in hopes of boosting direct ad sales, eliminating channel conflict and getting control of their data. The good news? […]
Susan Wojcicki, Vice President of Product Management at Google, announced on the Google blog that tomorrow (Tuesday, 12/15) at 10 a.m. PT, Google is “hosting an educational (live) webcast for analysts, investors and press about our display advertising business.” Similar to its September webcast which looked at recent innovations in search, this one promises to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Thumbs Down On CPMs Lightening rod, David Koretz (AdExchanger.com Q&A), takes a less controversial position than usual and says that the CPM is dead save for a few large sites (WSJ, NY Times, etal.) which can still provide a unique branding experience for advertisers. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Officially Spun As David Kaplan of PaidContent said from this twitter account, it was “not an auspicious day for AOL’s stock: ended down 0.68 percent at $23.51” in its opening day of trading. Erik Sherman of Bnet reviews recent analysis of the newly-minted […]
