Ad Exchange News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publishers And The Agency DSP Web publishers fear agency demand-side platforms – that’s what the headline says anyway in a Mediaweek article by Mike Shields. Not all publishers were willing to go “on the record” for Shields regarding their concerns, but their hesitancy is […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Grabbing TiVo Data According to Todd Spangler of Multichannel News, Google is looking to “combine second-by-second set-top data from TiVo with data from Dish Network, which will let the Web giant track the viewing habits associated with more than 5 million TV sets […]

A spokesperson from Yahoo! provided the following about the impact on Yahoo!’s Teracent partnership given Google’s acquisition of Teracent. Teracent provides multi-variate technology for Yahoo!’s Smart Ads for PC and Mobile: “Yahoo! works with multiple partners as part of its Smart Ads program, including Teracent, PointRoll, and Tumri, to help marketers develop and deploy dynamic […]

Lexi Reese has been named the new Director of Sales for the DoubleClick Ad Exchange in the US filling the void left by Michael Rubenstein, who joined AppNexus as President in September. Reese told AdExchanger.com that her range of experience with the Google AdWords product and her most recent role of Director of the Google […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Murdoch-Microsoft Machinations In an effort to undermine Google’s search dominance, Microsoft is reportedly in discussions with News Corp to be the only search engine allowed to index News Corp content. That’s over the top – let’s take it a step further. What if Microsoft […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lead Gen IPO QuinStreet will be taking the Street by storm as they announced plans for a $250 initial public offering according to alarm:clock. The company is already profitable having logged $17 million in profits through the first half of the year on gross […]

This is a response to AdExchanger.com’s recent survey, “Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges.” Publicis’ VivaKi Nerve Center – Kurt Unkel, SVP Being the slacker who didn’t turn in his homework on time on this one has afforded me the opportunity to read the many excellent perspectives […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Privacy Prodding In DC The Hill’s Kim Hart checked in on hearings taking place in D.C. around consumer privacy online and covers Acxiom executive Jennifer Barrett’s testimony regarding, “1,500 possible data points about individual consumers” that Acxiom tracks. Barrett said that “Acxiom receives that […]

Given the announcement earlier this week from Yahoo!, the plot thickens as the display ad ecosystem evolves into demand-side platforms. In this survey of a broad, cross-section of the digital ad industry, AdExchanger.com looks back and looks ahead with the help of the industry. The questions… What has been the impact of Right Media Exchange? […]