Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Getting To Yes? Tracking restrictions in Europe and on popular web browsers like Safari are putting retargeting companies in a bind – and “desperate times call for desperate in-browser messages,” reports Ross Benes at Digiday. Some retargeters now drop in-browser messages that opt in users […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Makeup Breakup Amazon is the largest online cosmetics seller, but many top brands see the platform – “a scroll of endless products on white background” – as incompatible with luxury appeal, reports Bloomberg BusinessWeek. The EU’s top court ruled last month that luxury […]
Brad Bender will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York. Google’s rallying cry for 2018? Better and possibly fewer ads. While that theory may seem counterintuitive for a company whose revenues come almost exclusively from advertising, rethinking the ad experience may mean recutting standard formats or reducing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Something Ventured MediaMath CEO Joe Zawadzki and Undertone co-founder Eric Franchi are starting a $5 million fund, MathCapital, to invest in industry startups, Lara O’Reilly reports for CMO Today. It’s a modest sum, with a slightly more ambitious fundraising target of $25 million. MathCapital’s […]
Most digital publishers are set up to make money through advertising, not by selling content. CollegeHumor operates with a different setup, which enabled it to quickly launch a hit Facebook Watch show. Since its Facebook Watch show, “I Want My Phone Back,” launched four months ago, it has accumulated more than 370,000 followers. In the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Appy New Year Since Apple launched the iOS App Store in 2008, developers have made more than $86 billion on the platform. Of that, $26.5 billion was made last year, a 30% jump over 2016, according to an Apple news release. The company touts […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search For Attention Search advertising has been a sleepy mainstay of digital marketing mixes for the past half-decade, but this year “is poised to experience a late-stage renaissance,” writes Forrester associate analyst Brandon Verblow. For one thing, search budgets will benefit because other ad […]
While ad tech companies have been accumulating VC funds and growing their stacks – and sales orgs – for a while, many took pains to rightsize over the past year or so. For some, the intent was to recapitalize or to prep for a sale if an IPO was a no-go. For others, it was […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. “Alexa, I’m Out Of Bleach” Amazon is working with top-spending CPG brands on marketing deals for its Alexa voice-activated devices, reports CNBC. “For example, Alexa may suggest to a shopper who previously bought Clorox’s Pine-Sol to consider buying its disinfecting wipes.” Amazon is also […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OurTube JPMorgan Chase isn’t satisfied with YouTube’s brand safety review, so it’s taking matters into its own hands. The bank’s in-house programmatic team has begun to whitelist channels where it can buy media at scale, Business Insider reports. With 17 filters, the bank uses […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Happy New Year To those of you who enjoyed some downtime over the holidays, welcome back to work. 2017 brought many changes to digital advertising, and AdExchanger has recapped them over the past week. It was a year in which brand safety dominated the […]
In 2017, five industry developments caused the ad tech industry to rethink how auction dynamics and quality controls should work in programmatic. These factors, detailed below, stem partly from header bidding, which made it harder for exchanges to win auctions and created a huge burden on DSPs to listen to more impressions. Supply chain issues […]
Lotame has hired a new CRO as the independent, 10-year-old data management platform seeks to compete in a category increasingly dominated by marketing clouds. The company’s new revenue chief, Eric Marterella, spent the past five years leading global enterprise sales for social media marketing platform Sprinklr. His responsibilities at Lotame will include managing global client […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Pushback The news company Quartz released a memo on Thursday laying out an anti-programmatic stance on advertising. “In a bygone era, advertisers wished to align with and support what they perceived as quality content,” writes Quartz publisher Jay Lauf. “That idea has eroded […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Innovation Snap unveiled a new ad format: sponsored animated filters, which are branded augmented-reality lenses for its outward-facing camera. Dunkin Donuts launched the first campaign using the format Thursday. Snap, which claims 3 billion snaps using animated filters are created on its platform […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sprechen Sie Data? Germany’s top antitrust enforcer is going after Facebook with a new interpretation of competition law. According to German officials, Facebook is abusing its power as the dominant social media platform in the region, where it has more than 90% market share, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Time Is Now Bloomberg went live Monday with TicToc, its 24-hour streaming news service on Twitter. The channel will stream a mix of original Bloomberg newsroom programming and curated video and other content drawn from Twitter users. Rather than selling ad space like […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peltz On Board Activist investor Nelson Peltz has been named to the P&G board. Peltz declared victory following a November recount, but lost by 498,312 shares in a final tally in December. However, in a letter to shareholders, company Chairman and CEO David Taylor said Peltz […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pandora’s Music Box Pandora now allows nonsubscribers to listen to music on demand after watching a 15-second video ad, a major change to its service and revenue model. Pandora’s 73 million unpaid US users cited song selection as their top request last year, and […]
Criteo’s stock plummeted nearly 27% midday Thursday, as the ad tech company revised its Q4 business outlook in the wake of Apple’s latest iOS browser update. Apple’s Intelligent Tracking Prevention (ITP) feature, designed to limit ad tracking on Safari browsers by crippling third-party cookies, will create more kinks for ad tech giant Criteo than it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Year’s Diet Vendor culling is real, at least on the sell side. And the advent of GDPR will likely shrink the vendor community even more [AdExchanger coverage]. But this year, publishers cut the number of supply-side platforms they work with by 20% on […]
Many digital publishers have had nothing but bad news to share this Q4 – from golden child BuzzFeed laying off staff to Mashable being sold for a bargain-basement price. But The New York Times is telling an upbeat story about its business with a new storyteller at the helm: Sebastian Tomich. Tomich, the company’s former […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Moore Shady Facebook Ads Alabama residents were being targeted with partisan Facebook ads leading up to Tuesday’s divisive Senate election. And despite tightening its standards around political ad disclosures earlier this fall, Facebook isn’t giving a lot of information about where those ads were […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. First Price, So Nice Next month, Rubicon Project will begin offering two flavors of first-price auctions, CTO Tom Kershaw shared in a blog post Monday. The exchange will select the winner of an auction on a first-price basis. From there, buyers will have two […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Abracadabra, Apple Shazam Competition among music streaming platforms – already a cutthroat category – will heat up even more with Apple’s acquisition of ad-supported music recognition app Shazam. Terms of the deal were not disclosed, but TechCrunch sources peg it below Shazam’s $1 billion […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bon Voyage Criteo is selling some of its travel marketing technology and accounts to Koddi, a startup that specializes in travel metasearch bidding. Terms of the deal weren’t disclosed. Criteo will retain some travel industry retargeting accounts, including major clients like Expedia, reports industry […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sly As A FireFox Verizon’s Oath is in a legal dispute with Mozilla in response to the browser operator’s surprise decision to break its contract and revert to Google as the default search provider for Firefox. Marissa Mayer struck the original deal in 2014 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Malware Blues ProPublica found dozens of politically charged ads on Facebook that inject malware into consumers’ computers. The ads come with provocative headlines about hot-button political issues and targeted Facebook users likely to click based on political ideologies. Some ads caused computers to freeze […]
Want to tap News Corp.’s first-party data to target ads across all of its properties? As of Tuesday, you can, thanks to the release of News IQ, which is a managed service (for now) ad platform owned and operated by News Corp. News IQ unifies inventory from publications as varied as The Wall Street Journal, […]
