Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brandgry Brands are taking back control of their media spend, according to European marketer trade body World Federation of Advertisers (WFA). WFA released a report Wednesday surveying 35 global advertisers with a total annual marketing spend of $30 billion. Transparency is the top concern […]
Inc. Magazine released its annual 500/5000 revenue survey on Wednesday and the theme is: There is no theme. At least not from an ad tech perspective in the Advertising & Marketing category. (Click here to read coverage of last year’s list.) “The list does feel a little random,” said Melissa Parrish, VP and research director […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Verify Or Bust Verizon’s five-month YouTube boycott is coming to an end, but that doesn’t mean the telco is relaxing its push for better measurement standards. The telco brought on Integral Ad Science and is testing its ability to monitor YouTube, Chief Media Officer […]
As with matrimony, the road to acquisition is paved with dalliances – some serious and some … less so. For evidence, look no further than the DSP Rocket Fuel’s impending sale to Sizmek for $145 million, announced on July 18. That deal is expected to finalize in days, after Rocket Fuel’s 30-day “go-shop” deadline, during […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Muscled Out Consulting firms are gaining more sway over media budgets by tugging on marketers’ fears of agency nontransparency and brand safety. “We’re experiencing a lot of requests from clients asking, ‘How can you make the [media planning] process more transparent?’” Accenture Interactive managing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Box Analytics Walmart is angling to be the next big ecommerce and ad platform. The retailer grew its ecommerce business more than 60% this year (though largely through acquisition) and expanded the number of ads from third-party sellers on its site, CNBC reports. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. E-Tail Wars Wal-Mart is in talks to acquire beauty subscription startup Birchbox, Recode reports. The retail giant has been on something of an M&A tear under US ecommerce chief Mark Lore, most recently with its July purchase of men’s ecommerce retailer Bonobos for $310 […]
The Trade Desk reported Q2 revenue of $72.8 million, a 54% year-over-year increase from the same period last year, and upped its full-year revenue expectations to at least $303 million. In The Trade Desk’s Q1 earnings report, it raised 2017 revenue guidance from $270 million to $291 million. The continued growth was driven by mobile […]
Genesis Media revealed Thursday that it has merged with video ad platform Altitude Digital. The combined entity will do business as Genesis Media. Details of the transaction were not disclosed. The merger comes months after Altitude’s former CEO stepped down. The company, which started out as an ad net, was seeking to reposition itself as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Head In The Clouds Of all the big marketing clouds buying ad tech, Oracle “may have the most influence when it comes to steering where those ad budgets are spent and not spent,” writes Mike Shields at Business Insider. A major factor there is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Close To Home Facebook launched an ad product for real estate brokers and home sellers to retarget users who search property listings. By connecting Facebook’s ad platform to a brokerage’s search data, the brokerage can resurface homes on Facebook and Instagram. “Real estate is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Find Your Voice Voice search may feel like a far-off frontier to most marketers, but it’s already run-of-the-mill behavior for consumers, especially young adults. There are about 50 million voice-activated devices in US homes, mostly Amazon’s Alexa-enabled speakers, and voice queries have quickly grown […]
Brand marketers tend to trail consumer technology habits like an aircraft carrier tracking a fleet of speedboats. And the same dynamic is playing out now with voice-activated search and device use, which has already passed from early adopter stages to an early market majority, according to Adobe mobile VP Matt Asay. Google last year reported […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snapping Back Some investors might be down on Snap, but WPP sure isn’t. CEO Martin Sorrell told CNBC that the the holding company is doubling its Snapchat spend, from $100 million in 2016 to $200 million this year. Despite that vote of confidence, Sorrell […]
Brian Lesser, CEO of GroupM North America, will leave the company for a role at AT&T, the WPP-owned media buying giant announced on Friday. “Brian has been a key contributor to 24/7, Xaxis and most recently GroupM, and we are sorry to see him go, but wish him every success in his new role,” GroupM […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jeff Green Speaks The Trade Desk CEO Jeff Green takes the duopoly down a notch in an interview with Business Insider’s Mike Shields. “Google is one of the greatest inventions in my lifetime. But, if you think about it, 70% of their P&L is […]
The Wall Street Journal recently began serving up content-driven ads, where a subscriber reading about oil prices might see a display unit with related content – thought leadership from financial advertisers like HSBC, Credit Suisse, Blackrock and ING. To ensure those ads are next to relevant content, the newspaper works with Smartology’s semantic profiling technology, […]
When South African agency Hitch Digital buys inventory programmatically, it finds that foreign publishers are often much more willing than local ones to strike private marketplace deals. In recent years, publishers like MSN, Hearst and Forbes readily set up private marketplaces for Hitch’s clients. But local publishers, whose content directly addresses the South African market […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gone In Six Seconds Fox is selling experimental six-second ad spots for its Teen Choice Awards show this month. The units are going for as high as $75,000, buyers tell The Wall Street Journal, although the strong early pick-up is in large part “due […]
Updated with Q&A with Eric Eichmann, CEO of Criteo Criteo continues to soar high above the scrum of ad tech stocks. The company had a characteristically strong Q2, growing revenue ex-TAC by 32% to $220 million. Yet, “uncertainties” lie ahead, notably around Apple’s recent reveal that, come September, an update to its OS will include […]
McCann Worldgroup has always operated under an integrated agency model. The IPG-owned network, whose agencies include media agency UM, creative agency McCann, database marketing agency MRM McCann, brand experience agency Momentum Worldwide, McCann Health, PR agency Weber Shandwick, shopper marketing agency ChaseDesign and a handful of other production and design shops, was founded in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MeTube YouTube is sweetening the pot for publishers by bundling its back-end video player with free video streaming and analytics, as well as control over ad inventory for videos streamed on YouTube.com, Ad Age reports. Consolidating video services with YouTube will also mean visibility […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Alexa, Buy Me An Ad The industry has long been hoping for a contender to the duopoly, and many believe that company is Amazon. The ecommerce giant, which has made its ambitions in advertising clear, has broadened into home devices, search (where the giant […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Duopoly Daze Of Summer In case you weren’t sure, The Duopoly is very real. While both Facebook and Google parent Alphabet raked in billions of dollars in ad revenue this quarter, next-tier competitors like Twitter and Snap are struggling to keep up. The Duopoly […]
Amazon is bulking up on headcount to service its Amazon Web Services (AWS) and ad sales divisions, as revenue for the “other” category – which combines advertising with all supplementary revenue like co-branded credit cards – increased 51% to $945 million YoY in Q2. [Here’s Amazon’s Q2 results overall]. Amazon noted accelerated growth in hiring […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh No TT Oath, the combined AOL-Yahoo entity under Verizon, will be a $10 billion asset for the parent company by 2020, said VP and CFO Matthew D. Ellis on the company’s second-quarter earnings call on Thursday. “Nothing that’s happened since we closed has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Battle Of The Broadcasters Viacom and Discovery are bidding to acquire broadcast company Scripps Networks for as much as $10.6 billion. Scripps owns channels like HGTV and The Food Network, which are still popular even as consumers shift from cable TV to over-the-top and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Following The Eyeballs Nielsen will count viewership on YouTube’s and Hulu’s skinny bundles as part of its official TV ratings, reports Alex Bruell for The Wall Street Journal. Nielsen will measure Hulu and YouTube programs on its C3 and C7 metrics, which assess viewing […]
Monster considers itself a challenger brand. The early leader in the online job space commands high awareness among older job-seekers. Unfortunately, millennials are more likely to think of Monster as an energy drink. When its VP of performance marketing and media, Brian Costello, joined Monster a year ago, he wanted to switch the thinking of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The WebMD Is In Your heart will palpitate after seeing the price KKR-owned Internet Brands paid for WebMD: $2.8 billion in cash. “Internet Brands aggregates traffic across a range of sites, which it in turn monetizes by way of an advertising network [and it] […]
