Alphabet continued its hot growth streak in the second quarter of 2017 with more than $26 billion in total revenue, up from $21.5 billion during the same period last year. The ad giant saw its operating income decrease from about $6 billion in Q2 2016 to $4.1 billion a year later due to a $2.7 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Long Arm A federal trial beginning Monday in Brooklyn will be the first case in the United States brought against an alleged click-fraud operator. Prosecutors hope to prove Fabio Gasperini, an Italian extradited from Amsterdam last year, managed a number of websites that, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Going Rate Industry analysts expect upfront TV ad sales to be up 3-4% from last year, a solid rise considering ratings dipped for broadcasters as a whole, according to The Hollywood Reporter. TV nets see the result as an endorsement of their primacy […]
The ad tech rollup is real, and its name is Sizmek. On Tuesday, the 18-year-old company revealed its intent to buy public ad tech company Rocket Fuel for $145 million. If the purchase finalizes, Sizmek’s acquisition spree (excluding the earliest iterations of its evolving stack) will round out to about five companies acquired in less […]
Dynamic Yield, a personalization platform for publishers and ecommerce brands such as Under Armour and Sephora, has raised $31 million in Series C financing, the company announced Thursday, bringing its funding total to $45 million. New investors Deutsche Telekom Capital Partners and La Maison joined existing investors like Baidu to help the company expand its […]
Digital offers more precise measurement than most channels, which has helped move the industry from an art to a science, according to Brian Andersen of Luma Partners. “And as part of that [transition], they need to know: How do we manage our data? How do we use our data for targeting? How do you understand […]
Fraud fighting takes teamwork. Mobile measurement and attribution platform Tune rolled out a fraud prevention solution on Thursday that aims to help marketers and ad networks share campaign data and take action on it in real time. “Marketers and their ad partners need to collaborate rather than finger point; there’s enough blame for everyone to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Whole Package CPG consolidation is real. Spice company McCormick & Co. has agreed to acquire Reckitt Benckiser’s food division for $4.2 billion, The Wall Street Journal reports. Reckitt Benckiser owns products like French’s mustard and Frank’s RedHot Sauce that have strong brands but […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VR Impasse Virtual reality is at a standstill. While a handful of publishers, like The New York Times and USA Today, have gone all-in on producing short-form content for VR headsets, most are stuck behind a monetization wall. Because the high price of VR […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not-So-Close Shave Looks like Procter & Gamble bought a bad batch of data. The CPG giant sent multiple Gillette razors to women and middle-aged men as part of a longstanding promotion providing free first razors to boys on their 18th birthday. “Clearly, they have […]
Story updated at 1:40 p.m. Rubicon Project has acquired nToggle, a startup that builds infrastructure to streamline bid requests, for $38.5 million, the companies revealed Monday. NToggle’s technology uses machine learning to weed out impressions a DSP is better off not bidding on through a process known as “traffic shaping.” This capability is increasingly important […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Extra Toppings So far this year, Domino’s Pizza has made more agency acquisitions than Publicis Groupe. Say wha? One of the biggest trends in agency M&A in the first half of 2017 is “unconventional buyers for digital agencies,” Ad Age reports. Big brands […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold The Bun McDonald’s is slashing the number of creative agencies servicing its franchises from 60 to 10 or less. The Golden Arches, like many of its peers, is grappling with an increasingly digital and health-conscious market. That means cutting marketing for the 200 local […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. In May, the IAB released version 1.0 of its Dynamic Content Ad Standard – only seven short years after its first OpenRTB spec. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI Push Alphabet is launching a venture fund within Google that will focus on early-stage AI startups. Called Gradient Ventures, the fund will “provide portfolio companies with capital, resources, and dedicated access to experts and bootcamps in AI,” Anna Patterson, founder and managing partner of […]
Being proficient at programmatic means nothing if an advertiser can’t nail the ad-delivery basics, such as proper frequency caps. But the reality is that advertisers rely on myriad solutions, including DSPs, DMPs and ad servers, to execute a single campaign, and the lack of consistency in KPIs can hurt frequency management – the main culprit […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Messenger Ads Facebook is expanding its tests of display ads in Messenger. Over the next month, the ads will roll out to all global advertisers. The current incarnation shows a single display ad, instead of a carousel of ads. And brands can do a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Media Vs. Duopoly A consortium of news publishers spearheaded by the industry trade group News Media Alliance is leading another charge against Google and Facebook. The group includes titans like The New York Times, The Washington Post and The Wall Street Journal, as well […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Solidarité In France, publishers are joining forces to stave off the Facebook-Google duopoly. A consortium called Gravity Alliance pools data from 15 national media brands, magazine publishers and ecommerce sites to offer buyers a more comprehensive view of audience identity. The group reaches 44% of […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. “It’s still early innings” is a common trope among digital ad industry observers. In this week’s episode of AdExchanger Talks, BMO Capital Markets equity research analyst Dan Salmon gets a little more specific. He says we’re at the “top of the third.” Salmon sees several […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Summer Diet WPP folded digital agency Possible into direct marketing agency Wunderman in a continuation of its strategy to consolidate agency brands, Suzanne Vranica reports for The Wall Street Journal. Bringing Possible into Wunderman’s global network is part of a wider effort to break down […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Garden Party Apple will let publishers use their own ad tech to monetize stories on Apple News. It becomes the latest walled garden to acknowledge media companies’ growing need to control ad serving and tracking in all distribution channels. “They’ve now seen the light,” a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pipe Dreams Verizon’s plan to unite data from a range of telco partners faces some hurdles before it’s off to the races. Even setting aside the “unusual competitive politics” that come into play when Verizon licenses data from Sprint or T-Mobile, those carriers use inconsistent […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spoiling The Bushel Apple’s industry-leading privacy standards are less of a clear-cut advantage in the market than they used to be. Shuttering iAd because user privacy wasn’t compatible with programmatic demand may have been a no-brainer, but data collection and modeling is becoming more intertwined […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Guides The marketing world is still debating who could be the next contender to the duopoly, but WPP is clearly placing its bets on Amazon. Media agency Mindshare and performance marketing agency Possible are offering clients a shared media and ecommerce solution “across the […]
RTB whiz Neal Richter is the new CTO at Rakuten Marketing, the marketing solutions subsidiary of Japanese ecommerce giant Rakuten. Richter, who serves as a technical adviser to a number of ad tech startups, including Metamarkets and nToggle, joins the company after more than seven years with Rubicon Project, most recently as CTO. At Rakuten, […]
Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand, working with dynamic creative optimization (DCO) platform Jivox, is running hyperlocal campaigns on social channels informed by weather data, interests and past purchases. In particular, REI has been piloting a new Jivox product that allows brands to add new targeting dimensions […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hey, Big Spender Comcast beat out Procter & Gamble as the top ad spender in 2016, according to Ad Age’s Leading National Advertisers report. P&G, which has ranked No. 1 on the list 42 out of the rankings’ 62 years, has been on a mission […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From Me To EU The EU is expected to hit Google with a $1 billion-plus fine this week – but the money isn’t even the part that matters. A statement from a Google spokeswoman focuses on the shopper search favoritism raised by EU regulators in this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s Convergence Amazon plans to charge up to $2.8 million for ad packages surrounding the 10 Thursday night NFL games it will stream live this year, Reuters reports. According to unnamed sources, “Buyers also get to run ads on Amazon.com throughout the football season, which […]
