Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Moar Ratings After months of delay, Nielsen this week is finally set to roll out its total content ratings (TCR) metric, which promises to measure video consumption and ad impact across linear and digital platforms. TCR will debut Wednesday with a “limited commercial release,” Jessica Hogue, […]
Marla Kaplowitz, named president and CEO of the American Association of Advertising Agencies (4As) on Friday, has made mending fences with the Association of National Advertisers (ANA) a top priority. Addressing the rift between the two organizations – and, more broadly, between marketers and agencies themselves – over agency transparency has “got to happen this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Sheriff The 4As has named former MEC North American CEO Marla Kaplowitz as its new prez, Ad Age reports. Kaplowitz will replace longtime President and CEO Nancy Hill in June. Kaplowitz inherits ongoing calamities like the ANA’s probe into agency transparency and metrics disputes with […]
ComScore had a rough go of it in 2016, with fierce competition from Nielsen and other media validation companies, culminating in its delisting from the Nasdaq this month. But CEO Gian Fulgoni also expressed disappointment with the performance of comScore’s digital ad measurement tool, Validated Campaign Essentials (vCE), during a corporate update on Friday. Though […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Leaky PMPs Publisher data leakage is alive and well in 2017, AppNexus CEO Brian O’Kelley would like to remind you. In a blog post, he details four ways publishers are giving away their audience data. The really interesting one has to do with private marketplaces. Suppose, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. UnScripted “In a few years, people will talk about JavaScript in the same negative connotation that the market talks about ‘cookies,’” wrote Timothy Whitfield, GroupM’s director of technical operations, in a LinkedIn note. JavaScript, like Flash before it, may be transitioning from a core digital ad […]
Rubicon Project has slashed its senior ranks, and the casualties include longtime president Greg Raifman. Is a sale to private equity next? Raifman and six other executives have been shown the door, according to two 8-Ks filed late Tuesday. Most of the departing executives had joined to build Rubicon’s buy-side business, which it’s now steering […]
Criteo closed 2016 on a high note. FY 2016 revenue was up 37% to $730 million, excluding traffic acquisition costs. Criteo’s cash flow for the fiscal year also increased 16% to $159 million. The company credits two new products – Predictive Search and Criteo Sponsored Products (formerly Hooklogic, which Criteo acquired for $250 million in […]
Bad ads have their run of the internet. Twenty-eight percent of ads fail at least one of five key quality issues that slow down web pages and detract from the user experience, according to Ad Lightning. Ad Lightning, which helps publishers find and report bad ads, analyzed 605,000 pieces of ad creative across 60 websites […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Memory Lane In the wake of Right Media’s 2007 sale to Yahoo, there was an “ongoing war with the Right Media change agenda versus many on the Yahoo side,” according to Megan Pagliuca, who had a front-row seat to the culture clash. In an interview with […]
The Media Rating Council (MRC) will audit YouTube’s third-party measurement partners, Moat, Integral Ad Science and DoubleVerify, Google revealed Tuesday in a blog post. While the MRC has audited several parts of Google’s ad-serving and search functions for years, YouTube wasn’t historically included, said George Ivie, the council’s CEO: “This will be a first-time audit […]
The Verizon-Yahoo marriage is still on and will close “as soon as practicable” in Q2, the companies announced Tuesday. The companies have jointly amended the terms of their purchase agreement by $350 million, shaving 7% off Yahoo’s original sticker price of $4.8 billion. The agreement puts an end to a monthslong game of “Will they, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shadow Of Facebook Snapchat’s user growth was up just 3% last quarter, compared with 14% the quarter prior. If Snap can’t engage users through hardware (i.e., its Spectacles product), it had better come up with a software product Facebook can’t steal, according to Nabil Elsheshai, senior […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPGiants The world’s largest food manufacturers are trying to swallow each other whole. After reportedly making a bid for Mondelez late last year, Kraft-Heinz offered $143 billion for CPG giant Unilever on Friday (which is roughly Unilever’s market cap, though, oddly, Kraft-Heinz is the smaller company). […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Other Arbitrage The ad network model may have evolved, but sell-side arbitrage is still rampant. Some supply-side platforms (SSPs) still resell inventory and misstate which publishers they represent, Digiday reports. Buyers don’t know which SSPs their publisher partners are working with, so it’s difficult for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Times The New York Times is doubling down on programmatic in international markets as part of its goal of doubling digital revenue by 2020. The Times hired programmatic chiefs in London and Singapore, Digiday reports. It’s also pitching European advertisers on video and data opportunities […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Acquisitive Year On its Q4 earnings call, Dentsu pointed to its Merkle acquisition as a “step change for the group providing immediate scale, talent and new capability in top-quality data, analytics and CRM.” It also called out Accordant as a “significant investment” in programmatic. Read the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap Judgment In a post on Stratechery, Ben Thompson dubs Snap’s product and advertising road map “the Gingerbread Man strategy,” since its only defensible position is to run, run, run as fast you can (aka constantly invest in new consumer and advertiser products). The problem? Cost. […]
News Corp. is shifting allegiance from Rubicon Project to AppNexus. News Corp. offloaded its entire 8% investment in Rubicon Project, or 3.9 million shares, according to an SEC filing on Friday. Last September, News Corp. invested $10 million in AppNexus. It also signed a master services agreement, enabling its publications to switch over to AppNexus […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FCC You Later Ajit Pai, newly appointed chairman of the FCC, pushed back on the idea that he opposes a free and open internet, telling Reuters “the only question is what regulatory framework best secures that.” President Obama’s administration reclassified broadband providers like Comcast and AT&T […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No TCR? NBD Nielsen isn’t sweating the delay of its Total Content Ratings (TCR) rollout. During the company’s investor call Thursday, CEO Mitch Barns attributed the hold-up to client lags. [Read the release.] “The measurement itself is solid and is working as intended,” he said. “The […]
Traditional magazine companies believe they have weathered the storm of disruption over their business. They’re now ready to look ahead and use their subscription data to drive results for advertisers. “I think the businesses that got disrupted first are in a good position,” David Carey, president of Hearst Magazines, said Wednesday during a panel at […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Another Day, Another Data Play Dentsu Aegis is wasting no time with its shiny new agencies, Merkle and Accordant. Carat US CEO Doug Ray will be promoted to president of product and innovation for Dentsu Aegis, where he’ll focus on developing custom data solutions across the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Finding Their Voice Amazon is refining its ad partners program for Alexa developers. The ecommerce giant has Epsilon, Mindshare, Razorfish and AKQA on board as recommended agency vendors for brands hoping to tap Alexa users. The brand and commerce use cases are limited for now, […]
Over the past two years, Target has activated its first-party data so that agencies and its vendor partners – brands that sell products in Target’s stores – could use it to inform media buys. Target’s data is applied through a product platform called Guest Access overseen by Kristi Argyilan, Target’s SVP of media, guest engagement […]
Hootsuite aims to prove it’s not just your average social media management dashboard. The company – which was founded in 2008, the heyday of companies seeking to tame the social fire hose – revealed Tuesday it had acquired AdEspresso, a Facebook and Instagram ads platform, for an undisclosed amount. Hootsuite will roll out an enterprise […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Friends Of The Court Tech heavyweights like Apple, Facebook and Google aren’t the only ones raising their voices against President Trump’s immigration restrictions. Ad tech companies Rocket Fuel, AdRoll, AppNexus and Turn are also named in an amicus brief to the Washington Appeals Court case holding […]
Five minutes after National Geographic aired its 60-second Super Bowl commercial teasing its new scripted series “Genius,” Apple News users got alerts for a Nat Geo article about Einstein’s love affair with his violin, Lina. The feature also had “Genius” trailers and the post-halftime Super Bowl spot – in which Einstein, depicted by Geoffrey Rush, […]
Television viewing data is sensitive. And because consumers don’t expect such data to be collected, smart-TV manufacturer Vizio was penalized for doing so without an opt-in. Vizio paid the Federal Trade Commission (FTC) $2.2 million to settle charges over its data collection practices on Monday. The settlement requires that Vizio delete its old data and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Disputing The Undisputed Champ Looking back on a tumultuous NFL season – with painfully low ratings out of the gate followed by anxious excuses and an unexceptional late-season bounceback – all that’s clear is that the broadcast industry’s faith is shaken. “The argument that live events, […]
