Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Europe? More Like ‘You’re Out’ European data privacy laws mainly deal with privacy. Duh. But there is another motivating factor behind their enforcement: antitrust remedies. Europeans have different privacy standards. What might be considered a consumer protection suit in America could be a human […]
The IAB Tech Lab released its first data clean room guidance and also shared the first version of the Open Private Join and Activation (OPJA) specifications, which sets use cases to match encrypted audiences.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Point Of No Return Amazon set the bar with its liberal refund policy – it’s quick to credit consumers for missing or unsatisfactory items – and one- or two-day shipping. Matching Amazon’s standards is a brutally expensive challenge for retailers, who must […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AdExchanger team is celebrating our independence with a long weekend off! The daily news roundup will return on Wednesday, July 5. Maxxed Mike Ryan, head of ecommerce insights at Smarter Ecommerce, posted a Twitter thread about the relative performance of Performance Max, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Off Topic The ad industry isn’t sold on the Topics API, which becomes widely available in Chrome’s update July 12. The Topics API is “slightly less creepy than storing every last behavioral detail about someone centrally,” Luke Regan, UK managing partner at performance […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chasing Influencers The creator economy spending frenzy that began in 2020 has fizzled. Investor funds ran dry, which means most of the startups and businesses built on short-term platform creator funds and VC rounds are unlikely to find a happy exit. “It was the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Skipping The Basics Canada is Netflix’s testing ground for tinkering. Netflix has not only been diligent about cracking down on Canadian password sharers; it rather quietly removed its Basic plan (which allows viewing on one screen at a time) in Canada this week, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seeing Reddit The mass desertion of Twitter users and advertisers should be a bonanza for Reddit. Unlike Instagram, Snapchat, TikTok and YouTube, Reddit is text-based, like LinkedIn or Twitter. But LinkedIn’s over earnest, your-bosses-are-watching vibe is a poor fit for Twitter types. Reddit […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Work And No Pure-Play … Nobody wants to be an SSP anymore. But is supply-side ad tech really in such bad shape? Index Exchange is the loudest – if not the only – voice still backing the pure-play publisher ad tech role. Co-founder […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Looking For ADvice No one likes cruddy TV ads. But how much of a problem are they, really? Enough for Comcast-owned FreeWheel to unveil The Viewer Experience Lab at Cannes in partnership with research company MediaScience. The lab will test consumer responses to […]
