Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. GeoSnap Snapchat will refine its location-based targeting and geofilters with Foursquare data. The location analytics provider (this ain’t your grandfather’s Foursquare) will power Snapchat geofilters with data about where ads were served, the company wrote in a Medium post. Snapchat had location targeting for geofilters before, […]
Mindbodygreen is making a credible run at the content-and-commerce model. The health and wellness publisher, which sees around 10 million unique visitors a month, eschews traditional advertising in favor of a combination of content and commerce, “with community in the middle,” said CEO and founder Jason Wachob. Mindbodygreen has 5,000 contributors, some of whom are […]
As many have pointed out, Donald Trump won the presidency while spending a fraction of what Hillary Clinton did on ads and technology. But his campaign had a more concrete paid media strategy than some may have realized. The Trump campaign worked with Cambridge Analytica on polling, digital media and data. The company’s head of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Media Bauer Media Group will launch a digital offshoot of Empire magazine in the US. Bauer has grown profitable by reviving European print magazines through its digital subsidiary, Bauer Xcel Media. Because Bauer is launching these properties for the first time not only on digital […]
Google is sticking with the script of “openness” in its publisher roadmap, citing a flurry of product updates designed to maximize publisher revenue, access to inventory and the user experience on mobile. There is an uptick in publishers, including USA Today Network, The New York Times and Time Inc., that are structuring direct deals programmatically, Google […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Balancing Act Google wants an ad-supported internet that doesn’t drive people crazy. Back in September it helped launch the Coalition for Better Ads with major platforms and publishers, and it decided not to build an ad blocker into Chrome – in contrast to browsers Opera […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reporting For Duty The Trade Desk reported earnings for the first time yesterday, showing an 84% year-over-year increase in revenue this quarter with $53 million. It’s a good number, but percentage growth is a figure that will naturally decline and which doesn’t overawe Wall St. “They’ve […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trumped On a day when many in the primarily blue-state ad sector found themselves reeling over Donald Trump’s presidential upset, the ANA detailed what it sees as the upside. Its blog post declared a Republican win could alleviate the sector’s tax burden, remake the Supreme Court […]
Zach Rodgers contributed. Twitter’s Adam Bain is moving on. Bain was the long-running Twitter executive who rose from head of sales to chief operating officer over the course of his six years with the company. In announcing his departure via Twitter, Bain wrote, “We took the company from $0 to Billions faster than almost anyone’s […]
LinkedIn is going all-in on automation – promising to activate all display ads programmatically starting in 2017. In the meantime, it is expanding the number of native ad units that are available in a self-serve capacity. While advertisers could previously buy Sponsored Updates and text ads via LinkedIn’s self-serve campaign manager, they now can buy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Spencer Diaries The Information gives the profile treatment to Google’s Scott Spencer, the ad tech “godfather” who helped build DoubleClick Ad Exchange and now runs “sustainable advertising” at Google. Spencer’s job entails setting ad-blocking policy and advocating for improved user experience in mobile. There’s a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Repping Apple’s Ads Apple has struck a deal with NBCU to handle ad sales on Apple News, Mike Shields reports for The Wall Street Journal. It’s the first time Apple has relinquished control of its news inventory. Publishers can still sell ads alongside their own content, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OTT Tales Watch out TV, Facebook is coming for your ad dollars. Next week, the platform will begin delivering ads via over-the-top (OTT) TV providers Apple and Roku. The ads will run on A+E and Tubi TV networks, Recode reports. The project will be powered by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Merkle Diversifies Merkle acquired Axis41, a Salt Lake City-based digital agency focused on web and app design and customer experience. Axis41’s special partnership with Adobe’s Experience Manager was a main driver of the deal. (Dentsu-owned Merkle is a big Adobe shop with expertise in Adobe’s campaign […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data Agency Wins Media Biz In a surprise win that speaks to the rising importance of data-driven ad buying, Merkle has snatched Time Warner’s $250 million media account away from Omnicom Group. “For Time Warner, it was part of a larger effort to make better use […]
Criteo says it is beta testing a product that would allow it to directly integrate – and give it priority access – within publishers’ header bidding wrappers. Wrappers help publishers organize tags from multiple header bidding partners and are commonly billed as a way to manage latency and other complexities, like ensuring bid requests are properly […]
The Wall Street Journal plans to increase subscriptions by creating mobile-specific experiences with its What’s News and London-focused WSJ City apps. The two apps appeal to specific reader needs, unlike the main WSJ app’s broader reach. What’s News features top stories users can scan on a subway or in an elevator. WSJ City offers a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now Kiss! Criteo and SteelHouse have dismissed their respective lawsuits. To recap: Criteo sued SteelHouse alleging click fraud, then SteelHouse countersued claiming Criteo’s accusations cost it more than 25 customers. After all that Sturm und Drang, the companies said in a release that they “provide different […]
Facebook-owned Instagram hopes its platform can drive market research and shopping. On Tuesday, the company said it will let brands tag products in in-feed images. The pilot will run throughout the holiday season with 20 select US retailers, including brick-and-mortars like J. Crew, Coach and Macy’s, as well as digital-native brands like Warby Parker and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nielsen Nixes November Data Nielsen retracted its November 2016 Cable Estimate following a series of reports detailing sizable viewership losses for ESPN of 621,000 cable subscribers – which would be the biggest drop in the network’s history. Nielsen is now undergoing a “thorough analysis to determine […]
Tailoring individual messages to someone based on past behavior is easier said than done, since media and creative usually operate independently. Spongecell wants to fix some of the issues stymying dynamic creative optimization (DCO) at scale in the programmatic space, and has raised a $10.5 million growth round in combined debt and equity financing from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Above The Law ProPublica’s Julia Angwin called foul on a Facebook targeting feature that lets marketers exclude audiences by race. By using Facebook’s “ethnic affinities” segments – including African-American, Asian-American and Hispanic groups – a real estate marketer could prevent certain groups from seeing ads, a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressing The Merger Is the pending AT&T-Time Warner merger an addressable TV play? The companies’ CEOs told investors the combined entity will leverage troves of consumer data for marketers, The New York Times reports. According to Simulmedia CEO Dave Morgan, more data in the addressable ecosystem […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Times As deputy publisher for The New York Times, A.G. Sulzberger plans to “help speed and smooth our transformation into a truly digital first company,” he told Poynter in an email interview. Sulzberger, credited for creating the Innovation Report, the blueprint behind the Times’ digital […]
The old military saying that “generals are always fighting the last war” cautions those who are more concerned with history than with current challenges. It’s a worthwhile lesson for political spenders and media companies as the 2016 US election lurches toward an unexpected battleground map. State Of Play “So far, this election has been the complete opposite […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ecommerce As Media Retailers are rushing headlong into ad tech. The fresh acquisitions of HookLogic by Criteo and Triad Media by Xaxis underscore this point, but other ecommerce inventory is hitting the market as well. Index Exchange CEO Andrew Casale says six retail/ecommerce clients use the […]
Just weeks after acquiring HookLogic for $250 million in an all-cash deal, Criteo is pushing into paid search. Criteo played primarily in performance display until now, but its Predictive Search product marks its first major move into a different part of the marketing funnel. It’s a $33.2 billion market that’s dominated by Google, whose Shopping […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data-Driven Journalism Business Insider is tapping into its new parent company, Axel Springer, to launch a new market data site, The Wall Street Journal reports. The site, MarketsInsider.com, will be powered by data from Axel Springer-owned Finanzen.net, a finance portal that connects to 100 exchanges globally. […]
Chances are you haven’t heard of Hylink Digital Solutions. But it’s the largest independent agency in China, has been around for 22 years, employs 2,200 and just opened its first US office in Santa Monica in late September. Think of Hylink as a sort of hybrid between Merkle, Hill Holliday and Wieden+Kennedy. “Hylink isn’t really a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cleaning House The Trustworthy Accountability Group (TAG) is partnering with federal law enforcement to combat digital ad fraud. The aim is for TAG to work with the Department of Homeland Security, the FBI and the Justice Department to better understand ad fraud so those agencies are […]
