Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Couldn’t Stay Away WPP vet Kelly Clark will replace Dominic Proctor as global CEO of GroupM. Clark served as CEO of GroupM North America 2012-2015, before leaving to spend more time with his family. Prior to that he was worldwide CEO of Maxus, GroupM CEO in […]
Microsoft underwent big shifts in its platforms and ads business in the last year, first when it shook up its sales structure by outsourcing its direct order business to AOL and again, when it dropped $26.2 billion on LinkedIn. And now, Microsoft is eyeing artificial intelligence. It recently bought messaging app developer Wand Labs to beta test intelligent chat […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Out Of The Race Sinclair Broadcasting has withdrawn its political spending forecast for the year, due to unorthodox election advertising patterns. Gray Television Inc. also withdrew its guidance. According to The Wall Street Journal, political TV ad spend is down 42% since 2012, largely due to […]
Now trading on NASDAQ: The Trade Desk. The demand-side platform officially IPO’d on Wednesday morning, with shares trading between $28 and $30, smashing the company’s $16-to-$18-per-share projection (which it amended upward from $14 to $16 the day before its IPO). The stock price as of approximately 3 p.m. Eastern placed the company’s market cap close […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe’s House Adobe’s Marketing Cloud business grew 10% in Q3, bringing in $404 million across the company’s Campaign, Audience Manager and Media Optimizer products. For full-year 2016, Adobe predicts 20% revenue growth to $1.63 billion. AMC revenue is about double that of Salesforce’s Marketing Cloud, by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In The White White Ops closed a $20 million Series B round yesterday with plans to build out its supply-side business, Joe Mandese writes for MediaPost. Ad industry verification services have historically been funded by the supply side, but to date White Ops’ bread and butter […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blocked Facebook is still serving ads to Adblock Plus users, one month after publicly signaling it would circumvent the ad blocker’s filter. “They have basically removed every identifier that’s findable in the first level of ads,” ABP comms guy Ben Williams acknowledged to TechCrunch. But the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bedfellows For Better Ads A flotilla of industry trade groups – the 4As, ANA, Digital Content Next, DMA, World Federation of Advertisers, European Publishers Council, News Media Alliance, BVDW Germany, IAB, IAB Europe and all IAB regional groups – have set up something called the Coalition […]
Twitter underscored its seriousness about live TV on Wednesday with the debut of an app for the Amazon Fire, Apple TV and Xbox One connected television devices. It also planned to host the first of 10 live-streamed NFL games on Thursday. “We’re resetting expectations around what Twitter is, which is to get news of what’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blurred Lines Mic is experimenting aggressively with ways to monetize its video content on Facebook. The millennial-minded news org will intermittently insert a brand’s logo into a Facebook video, while also featuring the brand in the video title, Mike Shields reports for The Wall Street Journal. […]
Google has severed its relationship with ComboTag, the Israeli startup that sourced buyers for Adblock Plus’ recently launched Acceptable Ads Platform. “We were just as surprised as you were and certainly don’t want to be in a business relationship that [supports this],” Google’s SVP of ads and commerce, Sridhar Ramaswamy, told reporters at DMEXCO in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Crawl, Walk, Run Snapchat didn’t want to be “creepy” about its targeting tactics, but advertisers wanted more relevancy on the platform. So the messaging company is rolling out three new ad targeting products, reports Mike Shields of The Wall Street Journal. The first, Snap Audience Match, […]
Germany-based Adblock Plus (ABP) on Tuesday debuted its beta supply-side platform (SSP) offering, called the Acceptable Ads Platform. It marks the company’s first move into an ad tech space it typically criticizes. “We’ve always called the Acceptable Ads initiative an ongoing experiment,” ABP ops manager Ben Williams told AdExchanger. “We’ve improved it over time, surveying […]
AccuWeather knew the CPMs it garnered from advertisers varied widely, a reflection of today’s programmatic audience-buying tactics. Like most publishers, the company relied mostly on intuition to match high CPMs to reader behaviors. One reason AccuWeather had limited insight was because its data was disconnected. DoubleClick for Publishers (DFP), its advertising platform, analyzed ad revenue. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mistaken Identity Identity graphs are a necessary part of the cross-channel marketing future, but what about data quality? “Not enough focus is on if the data is correct,” OMD managing director Julie Fleischer told Ad Age’s George Slefo at AdExchanger’s Omni.Digital conference last week. “And if […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Simmer Down Now Enough with the Apple alarmism, Chris Pedigo of Digital Content Next says in a rebuttal to an AdExchanger column by Alan Chapell. And no, he’s not talking about the headphone jack. Pedigo writes that Chapell’s piece unnecessarily raised fears about Apple’s expanded Limit […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Margie Chiu, senior vice president, customer strategy group, at Merkle. This truly is an incredible time to be a marketer. The reality of what media and channel technology can do […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hungry Cloud Google will acquire API management provider Apigee for $625 million. Apigee comes to Google with a list of enterprise clients (Walgreens, AT&T, Burberry and Live Nation among them) and helps their developer APIs talk to each other and collaborate on digital business functions. The […]
LinkedIn has finally launched a feature that has been available to marketers on Facebook for three-plus years. The site rolled out conversion tracking for sponsored content and text ads on Thursday after a serious overhaul of its tech infrastructure. At its most basic level, the feature lets marketers determine if a user converted after clicking or viewing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Battle Of The Box FCC Chairman Tom Wheeler rattled content owners and advertisers when he revealed an initial proposal to “free” the set-top box from cable’s control. Wheeler listened to a counterproposal from content producers [AdExchanger coverage] that would restrict set-top boxes but would have cable […]
The Trade Desk expects a valuation between $550 million and $600 million, according to an amended S-1 filed Tuesday. The company will make 4.6 million shares available on the market, with an anticipated share price between $14 and $16. At the high end, it hopes to raise $85.9 million, compared to $86.3 million in its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Back To Basics The Washington Post will use Google’s Progressive Web Apps (PWA) technology to speed up mobile website loading, Jack Marshall reports for The Wall Street Journal. Seventy percent of the Post’s traffic comes from mobile devices, and 63% percent of overall traffic comes from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Browser Flimflam A grabbing WSJ headline, “Microsoft and Google Browsers Had High Ad Fraud Rate,” obscures a relatively benign study from FraudLogix on browser-based fraud rates, which claims Internet Explorer and Chrome are the most affected. Of course, it’s all within a relatively small range (sub-5% […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SSPrivate Rubicon Project said it will launch automated private marketplaces to bring more automation and scale to direct buys. “It brings the scale and predictability of guaranteed buying, executed via private marketplaces, over the [open] RTB, Deal ID infrastructure that every major buyer and seller are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Speeding Encouraged Continuing its crusade against slow mobile load times, Facebook will “pre-fetch” the contents of advertisers’ mobile websites. Word of the Google-like initiative was buried at the bottom of a blog post explaining how advertisers can improve their mobile web performance with Facebook’s existing suite […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pre-Roll Take Flight Twitter will expand its pre-roll video ad program to individual content creators, Ad Age’s Garett Sloane reports. Twitter has sold skippable pre-roll ads to top publishers and media companies since 2013. Now it wants to help so-called influencers make money by cutting them […]
Despite Amazon’s legacy as a giant digital walled garden, marketers say it’s in the early stages of a major expansion into an ad platform model. Specifically, Amazon is testing ways to tie together its properties to form a more comprehensive, full-funnel offer, according to multiple sources with knowledge of the early products. Amazon didn’t return […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. I’m Lovin’ It Omnicom can add McDonald’s to its list of major account pickups this year, as the fast-food giant ends a 30-year relationship with Publicis Groupe’s Leo Burnett. The five-month McDonald’s review surfaced some controversy, with WPP dropping out of contention due to unheard of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Back To Basics After a scorching hot upfront period, Standard Media Index (SMI) notes the scatter market seems to have plateaued, writes Anthony Crupi at Ad Age. Case in point: The broadcast scatter market was down 10.5% YoY in June. Don’t read too much into it, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Privacy Barbed Wire Bloomberg reports Apple is developing a video-sharing social network akin to Snapchat. With Apple’s knowledge of your contacts and its built-in camera, it has a powerful use case. But the project has to survive a rigorous overview by a “a team inside Apple […]
