Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Double Standard Google will punish mobile sites that allow intrusive interstitial advertising, but it apparently won’t hold mobile apps to the same standard, writes Lara O’Reilly for Business Insider. She points out Google’s AdMob still offers a mobile interstitial unit. It’s not that interstitials are less […]
When publishing content via social media, the biggest hits don’t always follow conventional wisdom. One of Scripps Networks Interactive’s most popular videos on social media featured best practices for storing fresh vegetables, according to Vikki Neil, the company’s SVP and GM of digital. Counterintuitively, the video performed much better on its HGTV channel than on […]
Auto shopping publisher Edmunds built an agency-like service designed to help auto dealers reach in-market car buyers on Facebook and Instagram. Car dealers set a budget and campaign parameters and an Edmunds sales rep enters the details into a Salesforce CRM system. That information gets sent to Facebook via API and the campaign goes live […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Hits Unmute Facebook is testing autoplay video ads with sound on, Mashable reported after Australian users first started seeing (and, uhh, hearing) the spots on Tuesday. Half of the test is more of an active prompt for sound than true autoplay audio, as a user […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Push Spotify wants to be more than an audio platform. The company pushed into video in May with 12 original series around music, and plans to spend big to expand in categories like animation and comedy, reports Sahil Patel at Digiday. But it’s tough to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tick Tock The Guardian is running its first time-based online ad campaign, reports Lucinda Southern at Digiday. Advertisers can buy ad slots of up to 30 seconds across the publication’s properties. The Economist, which also bills for ads based on time, is the first advertiser to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sign Of The Times The New York Times has shut down its NYT Now app, a curated mobile experience that was geared to young people. NYT Now debuted two years ago with a $1-$2 weekly subscription, then became a free service for its second (and final) […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sold Sign Univision continues to expand its digital footprint with its $135 million acquisition of Gawker Media. Gawker and its three brands will sit next to The Root and The Onion under Univision’s Fusion Group, a group of digital media sites targeted to multicultural millennials. One […]
A number of ad tech companies posted enough growth to make Inc. Magazine’s annual 500/5000 revenue survey released Wednesday, while others fell off after making the 2015 list. The survey tracks three-year revenue growth of independent companies, though the results aren’t audited and may include media costs, which can drive up gross revenue. Advertising and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sub Not Required The Wall Street Journal is poking new holes in its paywall, Nieman Lab reports. The Journal’s affluent readership gives it leeway to charge high subscription fees, but it turns out blocking content often doesn’t convert non-subscribers. The Journal is experimenting with 24-hour guest […]
After local broadcaster Raycom Media acquired digital ad platform PureCars for $125 million last November, it let local auto advertisers take advantage of programmatic targeting. Automotive marketers – a key vertical for Raycom – needed a better way to connect their upper and lower-funnel tactics. “We’ve embarked on integrating digital and television, so you have […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Kid On The Block Omnicom’s Hearts & Science, which sprung out of the holding company’s P&G account win last December, gave Omnicom the edge needed to win AT&T’s business, Ad Age’s Maureen Morrison reports. Launched on the premise of using data and analytics to drive […]
Last year, Oracle had deals going with a number of different cross-device players, including Drawbridge, pre-Telenor Tapad and Crosswise. In April, Oracle decided to make one of those companies its own, snapping up Crosswise for its data cloud for a reported $50 million. Although Tapad and Drawbridge still power Oracle Data Cloud products, there came a point […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tectonic Shifts AT&T will consolidate its creative, digital and media accounts under Omnicom, Ad Age reports. Hearts & Science, Omnicom’s newly launched agency led by Scott Hagedorn [AdExchanger coverage], will handle media buying for the telco giant. BBDO will handle creative. It’s a huge loss for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AcuityAds Imbibes 140 Proof AcuityAds snapped up 140 Proof, a 24-person ad tech outfit that collects data from public social profiles, in a $20 million cash deal. 140 Proof’s “blended interest graph” crawls sources like Twitter, Pinterest and Google+. Sign of the times: Acuity CEO Tal […]
Univision is doubling down on programmatic tech and talent to support its larger multiplatform strategy. Following its June launch of Mosaico Trading, a business division staffed by about a dozen dedicated to programmatic advertising and audience data, Univision made three key hires to support the unit. One was David Katz, who joined Univision as VP […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Old Dog, New Tricks Nucleus Marketing Solutions, a joint supply-side venture from Gannett, Hearst, McClatchy and Tribune Publishing, is out to innovate advertising opportunities on legacy print pubs, reports Ad Age. With a combined 168 million uniques, Nucleus claims to offer larger scale and better targeting […]
Google’s Paul Pellman will speak at AdExchanger’s Omni.Digital conference in Chicago on September 8. Since Google acquired attribution company Adometry two years ago, it has sought to bridge the measurement gap between mobile, offline and digital conversions. Adometry gained more interoperability with other Google media and measurement products in March, when it was assimilated into Google’s new six-product […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G <3 Mass Messaging Procter & Gamble will take a step back from personalized ads on Facebook after recent targeted campaigns failed to deliver, CMO Marc Pritchard tells Suzanne Vranica of The Wall Street Journal. “We targeted too much and we went too narrow and now […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Against The Stream Hulu is dropping its free offering to focus exclusively on subscriptions, while shunting much of the free content it had to Yahoo View, an(other) ad-supported streaming TV service under the Verizon umbrella, reports Variety. You can think of Hulu as a massive experiment undertaken […]
Japanese holding company Dentsu Aegis Network will acquire a majority stake in Maryland-based Merkle – a CRM and performance marketing specialist – and one of the largest independent digital agencies. It did $436 million in revenue in 2015, a 14% increase over the year prior. While terms were not disclosed, the deal values Merkle at […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kicking The Habit A new report on ad injection released by Google, New York University and the International Computer Science Institute found pay-per-install networks drove more than 3 billion attempted downloads of malicious software. Four companies in particular were noted for their flagrant PPI fraud: Amonetize, […]
Spotify made its big debut of programmatic audio, but Pandora’s recent ad products focus on the visual. While the highest engagement is with its audio ads, Pandora is investing heavily in visual ads. Reason being: It wants to be more than a listening platform. Sponsored Listening, launched last year, allows brands to sponsor one hour […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Hotness Snapchat ads are expensive, difficult to measure, fleeting and under attack from platform giants. But they’re on an absolute tear with marketers. “Advertisers want to be associated with the trendiest, newest thing, and this year, that’s Snapchat,” says IPG executive VP Chad Stoller in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Friends Nielsen scored a measurement coup: Starting next week its Social Index, which measures the engagement and activity of TV-viewing audiences on social media, will include Facebook data (previously it was just Twitter), with plans to incorporate Instagram as well. “Nielsen claims to be the […]
French performance marketing company Criteo came out swinging yet again in its quarterly showing on Wednesday despite a 7% dip in its share price when the market opened. Revenue, excluding traffic acquisition costs, rose 36% to $166 million in the second quarter, with mobile ad revenue generating half of it for the first time. Criteo […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Playing Broker People in ad tech don’t know a lot about Google’s exchange bidding in dynamic allocation (EBDA) product, which was pre-announced earlier this year in a bid to slow the stampede to header bidding. [AdExchanger coverage] But what they DO know, they don’t like, writes […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Forecast GroupM lowered its 2016 global ad spend projection from 4.5% to 4.0% growth due to slowdowns in China and Brazil, according to its “This Year, Next Year” ad spend forecast for 2016-2017. China’s economy is reaching a “new normal” with lower but sustainable growth, […]
Youth smoking stands at a record low of 7%. The rate was more than triple that number when Truth Initiative, the nonprofit aimed at stopping teens from taking up smoking, was founded in 2000 with money from the US’s settlement with tobacco companies. The nonprofit was among the first to use data in the way that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Welcome To The Games Move over Snapchat. NBC will expand its Olympics broadcast rights to Facebook, which will publish up to 20 exclusive highlights and a two-minute daily recap across its platform in the US, Kurt Wagner of Recode reports. NBC won’t allow social platforms to […]
