When Spotify partnered with AppNexus, The Trade Desk and Rubicon Project to execute private marketplace (PMP) deals on mobile audio inventory last week, it became the first digital audio company to open its audio inventory to programmatic exchanges. To recap: Rubicon Project will be Spotify’s SSP partner, The Trade Desk its DSP partner and AppNexus […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Neustar Neustar is setting its marketing business free. During its Q2 earnings call Thursday, Neustar elaborated on its plan to split its two key businesses: information services and marketing services [AdExchanger coverage]. Marketing services is growing like a weed, up 56% to $63.9 million in […]
Scaling high-impact units on mobile is difficult due to different screen sizes, operating systems and browsers. Also, while purveyors of high-impact units claim better engagement and viewability, publishers don’t always want to support them, and advertisers don’t always feel the urge to buy them. “To tell a publisher they have to change the structure of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Youth Rubicon Project is joining up with “kid-safe” marketing platform SuperAwesome to power the first programmatic exchange reaching children under 13, Lara O’Reilly of Business Insider reports. The “REX” platform won’t use behavioral data in compliance with the FTC’s Children’s Online Privacy Protection Act. “Programmatic […]
Facebook’s top-line revenue surged dramatically in Q2, growing 63% year over year to $6.2 billion. Mobile ads continue to be the star of Facebook’s show, comprising 84% of total advertising revenue, up from 76% at the same time last year. The company’s costs grew much more modestly, allowing it to increase operating margin from 31% to 46%. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Creative Choice After a 5-month review, Del Monte is consolidating its agency business with performance marketing shop Epsilon. Managing multiple agencies is a burden, and the CPG giant hopes that Epsilon’s data and direct marketing expertise will help its brands stand out against private food labels. […]
Verizon won’t complete its $4.8 billion acquisition of Yahoo until next year, but that hasn’t stopped speculation about which pieces of ad tech will come along for the ride. As Yahoo and AOL built their respective ad stacks to serve publishers and advertisers over time, obvious crossovers have occurred. So what’s complementary, what’s redundant and […]
Cat fight. Shortly after Criteo sued competitor SteelHouse for allegedly engaging in click fraud and falsely representing its service to clients, the latter is firing back. SteelHouse filed a counterclaim against Criteo in the Central District of California court early Tuesday, alleging that “In an effort to win back customers, injure SteelHouse and blunt SteelHouse’s […]
With its acquisition of Yahoo on Monday, Verizon – and therefore AOL – is sinking its hooks into a treasure chest of cross-device data. “It’s very large and very deterministic,” said 360i president Jared Belsky. Cross-device connectivity was ostensibly one of the big motivators behind Verizon’s acquisition of AOL in May 2015, and now the same […]
Home decor ecommerce site Wayfair is turning to its digital ad buying partner AppNexus to expand its media business. AppNexus will sell advertising across Wayfair’s ecommerce sites, which include Wayfair.com as well as Joss & Main, AllModern and DwellStudio. Using the same platform will make it easier to share data segments across Wayfair’s retail and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Alternate Flight Path Twitter is moving away from the “social media” designation in favor of being a straightforward media network. CMO Leslie Berland suggests in a blog post that Twitter is a live news service, not “a place to find and connect with friends and family […]
By Kelly Liyakasa and Zach Rodgers Verizon emerged victorious in the bidding contest for Yahoo, snapping up the media and technology assets of the still huge if perpetually down-at-the-heels digital media giant for $4.8 billion. The deal, officially announced Monday, dramatically extends the carrier’s addressable audience, adding 600 million monthly active mobile users that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bronze Star Verizon has secured the winning bid for Yahoo’s core business with a nearly $5 billion offer, Bloomberg reports. The telecom giant will add Yahoo’s tech stack, its 280 million email accounts and a struggling (but still huge) portfolio of media properties. Between AOL and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Transparent Earnings Publicis Groupe and IPG reported Q2 earnings with organic growth of 2.7% and 3.7%, respectively. For Publicis Groupe, growth is a rosy turn of events; last year, the holding company cut revenue projections after a wave of account losses and organizational challenges. On transparency, […]
Three years ago, The Daily Beast had no sponsored content business. Now sponsored content accounts for 90% of its revenue. Plus, overall revenue is up 90% year over year. Buoyed by the success of its sponsored content business, the news analysis and opinion site is expanding into two new lifestyle verticals: style and food & […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Spotify Spotify is opening a new programmatic sales channel via partnerships with Rubicon Project, AppNexus and The Trade Desk. Ad Age reports that the rollout follows a tepid embrace of exchange selling that involves fixed-price auctions on audio-only platforms – and transacted via insertion orders. […]
When China released its first set of digital ad regulations two weeks ago, the impact on search was heavily discussed – and understandably so, since it impacted Chinese market leaders like Baidu and Alibaba. “But hidden among (the new regulations) is language that would seem to all but ban ad blocking,” wrote Adblock Plus (ABP) […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic By IBM Despite an overall gloomy second quarter, IBM told investors its “strategic imperatives,” which include cloud computing, advertising, data analytics and its Watson AI platform, grew 12% this year to hit $8.3 billion. That’s 38% of overall revenue. IBM is fighting hard to make […]
Google wants to improve the mobile ad experience, which is too slow and reliant on desktop ad formats. Its solution? AMP (Accelerated Mobile Pages) ads and the expansion of programmatic native, both of which Google VP Paul Muret introduced Tuesday at the company’s DoubleClick Leadership Summit. “Winning starts with creating an amazing user experience that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pro Forma As with its Q1 2016 report in April, Yahoo’s second-quarter earnings on Monday were dwarfed by the magnitude of its upcoming sale. The only real question to answer now is which suitor gets to seal the deal. The final bids for Yahoo’s core business […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Sleeping Giant Verizon’s AOL acquisition had a strong strategic rationale in light of the telco’s vast data set. What about AT&T, which has a similarly huge market cap and potential ad platform value? AT&T doesn’t share Verizon’s approach – data-sciencing its mobile subscriber data for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cue That Apple TV What exactly are Apple’s long-term plans for its TV product? To say that Eddy Cue, the company’s SVP of internet software and services, reveals all to the Hollywood Reporter would be an overstatement – but he does reveal some. Cue describes Apple […]
Early Wednesday morning, a week after the initial US launch of Pokémon Go, a small milling crowd formed outside Barney Greengrass, an iconic Upper West Side Jewish deli and a “PokéStop” – a real-world location anchored in the augmented reality game interface. It’s not unusual for queues to form for bagels and smoked fish, but […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Holdout Unlike other news heavyweights such as CNN, Buzzfeed, WaPo and The New York Times, The Wall Street Journal is keeping Facebook at arm’s length. The WSJ has no deal to produce live video content and publishes only tech coverage to Instant Articles. Raju Narisetti, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Hammers The WB The FTC has brought the hammer down on Warner Bros. Home Entertainment, as the company settled charges that it engaged in deceptive practices. As per the FTC’s complaint, Warner Bros., through ad agency Plaid Social Labs, contracted a roster of influencers to […]
Google debuted a number of shopping and travel ad products on Tuesday, including dynamic price alerts for flights based on Google search queries. But first, YouTube. When Google rolled out TrueView for shopping last spring on YouTube, it claimed the units generated three times the revenue of standard TrueView video ads – and the volume […]
In spite of the upheaval from Brexit, Time Inc. acquired Collective’s UK ad network business for an undisclosed sum on Tuesday. Unlike Collective’s US ad network business, the UK business’ bottom and top lines are growing, said CEO Joe Apprendi. Focused on brand advertisers, the UK business provides creative services and ad formats that differentiated […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ya-Who? After months of negotiations, Yahoo still may not sell its core business. At least that’s the prediction of SunTrust analyst Robert Peck: “We think it is quite possible that bid prices could actually have declined during the past month. … At some price level, the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Whipping Into Shape China issued its first set of regulations to define online advertising as “email ads, paid-search results and embedded links, images and videos ‘with the purpose of promoting goods or services,’” writes Alyssa Abkowitz of The Wall Street Journal. “Before this, there was no […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microbot Bots are hot and Microsoft wants to feel that warm glow – its wretched experience with foul-mouthed Tay notwithstanding. The Verge notes the growing complexity of the bot ecosystem might soon beget a call for standards. Microsoft, though preaching openness, wants to be on top […]
