Snapchat added Moat and DoubleClick to its measurement arsenal Thursday. Moat will enable measurement based on viewability, audibility and human audiences. The Google DoubleClick ad server joins nine other measurement partners, including Sizmek and Innovid, to help ensure an ad has been served and to add reach and frequency data. With these third-party measurement tools […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WaPo Media Services The Jeff Bezos-ification of The Washington Post is proceeding apace. WaPo’s publisher solution tech platform, called Arc Publishing, is already profitable with a small customer base and may soon generate considerable revenue. The Argentine publisher Infobae just signed up, joining Canadian newspaper The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Up Pin The Cloud Pinterest is proving its offline worth. The platform tapped Oracle Data Cloud to help it demonstrate the impact of promoted pins on offline sales. The duo also released a CPG-centric study that leveraged Oracle’s Datalogix tech to show how campaigns performed with […]
HookLogic, which places ads on its retail clients’ ecommerce sites, on Tuesday released two products that expand the reach of its ad-serving capabilities. The company will place ads on platforms such as Google and Facebook, and has introduced the attribution tool HookLogic 360 to measure within its retail network. It also revealed a unique way […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad-Free Times Choice is the name of the game, and The New York Times is exploring a new one: an ad-free digital subscription. “We do want to offer all of our users as much choice as we can, and we recognize that there are some users […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google-opoly The FCC’s broadband privacy proposal could stunt innovation online by making it harder for new players to enter the market and compete with giants such as Google, writes Roslyn Layton in an opinion piece for Forbes. More than 30% of all digital ad revenue is […]
Instagram envy is immensely powerful to Breckenridge Tourism, which uses local tax dollars to boost tourism in the Colorado town. Visitors’ social media posts show off the best the town has to offer, from skiing and mountain biking. But these organic posts aren’t often viewable beyond a poster’s followers, which is why the tourism board […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Watson’s New Trick IBM has made good on its forecast merging Weather Co. and Watson assets [AdExchanger coverage]. IBM just rolled out interactive Watson Ads, which use cognitive supercomputing to turn consumer text and voice requests into dynamic ads. If you’re Campbell Soup, people looking up […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. As Easy As DBC Google on Wednesday launched its DoubleClick Certified Marketing Partner program, which aims to connect marketers with a global network of digital marketing experts and services, including media management, data and technology integrations, measurement and attribution tools. The program has launched with 40 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Around The Block PageFair released its “2016 Mobile Adblocking Report” in conjunction with the mobile data firm Priori Data on Tuesday. The report highlights one huge player in mobile ad blocking which rarely gets the attention it deserves: UC Browser, a Chinese mobile web browser that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Block Vs. The FTC? The Newspaper Association of America (NAA) filed a complaint with the FTC last week alleging certain ad blockers violate the FTC Act as unfair and deceptive trade practices. “Newspapers recognize that ad blocking technology is responding to a consumer demand, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shine On The European mobile carrier Three will begin testing the network-level ad blocking deal it signed with the Israeli company Shine three months ago [AdExchanger coverage]. It’s going to be a key test of Shine’s technology, which gives the telco control over web and in-app […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No90 Verizon’s ad-supported mobile streaming service Go90 is overhyped in the media and isn’t seeing significant traction, said Verizon CEO Lowell McAdam at a JP Morgan telco event this week. “We believe Go90 will be hard-pressed to mount a meaningful challenge to mobile video and social […]
Jed Hartman, the CRO of the Washington Post, knows that a focus on user experience can also conflict with a publisher’s ability to drive revenue “Our owner Jeff Bezos focuses relentlessly on the consumer,” Hartman said during a publisher panel at AdExchanger’s Clean Ads conference on Tuesday. “It’s UX-first, which is a challenge for me […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Badvertising Report “Video ads on programmatic exchanges – where there is less transparency – have Invalid Traffic (IVT) rates 4.5x direct buys,” according to comScore’s Q1 2016 advertising report. ComScore also finds about half of all ads “don’t have the opportunity to be seen.” The stat […]
TV or digital? Birchbox is still making up its mind. The two aren’t mutually exclusive, of course, but the online beauty retailer has decided to press pause on its TV advertising efforts while it tests out the effectiveness of a targeted social-first brand campaign. “We turned off TV in February to make sure that we […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Not Lovin’ It McDonald’s ongoing creative review bars agencies from turning a profit on base compensation, leaving them to operate at cost to achieve undefined targets, Adweek reports. That’s why WPP backed out of the review, which requires agencies to turn around their pitches in just […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Value Buys The Republican National Committee (RNC) has committed $150 million to reserve digital video ad space, Kate Kaye reports for Ad Age. Taken alongside a recent $35 million reserved buy from Hillary Clinton’s largest supporting super PAC, the money suggests digital media is bouncing back […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Little Birdie Told Me Twitter is extending its ad network. While the Twitter Audience Platform (TAP) previously allowed brands to drive to branding goals via ad units like promoted tweets, it’s now allowing more performance-focused formats, like mobile app installs. TAP will use the tech behind […]
Social influencers and content creators, many of whom first distinguished themselves by making and distributing content on a single platform (Instagram influencers, YouTube creators and Vine aficionados), are benefitting from platform proliferation. Nicola Foti, for instance, parlayed his experience making personal videos and sketches on YouTube for more than half a decade into a multichannel […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s World At its I/O conference, Google made a big splash in voice-activated search, where it competes with Amazon’s Alexa and Apple’s Siri. Its new Google Assistant UI chats with you “across devices and contexts.” And the intent data will be rich indeed. Per the company […]
Facebook’s head of ad tech, David Jakubowski, will participate in a panel discussion on sell-side impressions at the May 24 CLEAN ADS I/O conference in New York. As Facebook expands its Audience Network, it faces a number of challenges. Keeping out fraud. Achieving high viewability. Ensuring off-site placements still drive performance. By directly integrating with publishers versus […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dynamic Display ESPN will begin targeting ads based on fan preferences, The Wall Street Journal reports. A new product, Live Connect, creates versions of display ads featuring individual players or teams, and then targets them based on user preferences and behavior. Dick’s Sporting Goods saw click-through […]
Since Google opened up its ad server and brought exchange bidding to dynamic allocation a month ago, publisher ad tech and media companies have been asking many questions but receiving few answers. People in the industry want to know: How much will Google charge? Nobody seems to know. What kind of data will publishers be […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Harm, No Foul The US Supreme Court on Monday rejected a claim brought against the data broker Spokeo after it misidentified a single, 29-year-old man named Thomas Robins as married and in his 50s. The plaintiffs failed to adequately demonstrate how Robins was hurt by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spring Cleaning Pinterest will bring back affiliate links to give influencers and publishers an easy way to monetize the platform, Business Insider reports. Pinterest banned affiliate links last year after users complained of spammy and broken links undermining the experience. But a new spam-filtering technology promises […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketo On The Market? Bloomberg is hearing whispers that Marketo might be seeking a buyer. At least, that’s one of the “strategic alternatives” it’s hired Morgan Stanley to help consider. Bloomberg indicates this activity in the early stages and of course no one at Marketo or […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DCO by Adobe Is dynamic content optimization (DCO) really coming back? Adobe has hooked its Media Optimizer DSP’s DCO capabilities into the rest of the Marketing Cloud. Adobe’s example of what this enables: “Instead of serving a standard promotion to a consumer who researched flights and […]
Peloton’s biggest problem with digital advertising is that it’s difficult to succinctly explain its product in a banner ad. The four-year-old company, which started on Kickstarter but projects $150 million in revenue this year, sells exercise bikes with video screens. It also live-streams classes funded by monthly subscriptions, sells bikes in showrooms and runs an […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sridhar Speaks “The last word is yet to be written on mobile web versus apps,” Google’s senior-most ad platform exec, Sridhar Ramaswamy, said during an appearance at TechCrunch Disrupt. “The app model is still very clunky, in that you have to go download something that’s 20-odd […]
