Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Anti-Antitrust What happens when companies being investigated by the FTC or the DOJ poach staffers for their own defense? Unfortunately, it’s not a hypothetical, writes antitrust economist Hal Singer at The American Prospect. Amazon and Facebook both recently hired staffers from the Senate Judiciary […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Trade War The EU struck down the US-EU Privacy Shield, the transatlantic data-sharing framework. More than 5,300 companies, most of them small or medium enterprises, rely on the Privacy Shield, and will now need additional contractual agreements directly with users to continue using […]
Marketers have historically siloed their known customers from their digital audiences, but that separation prevents brands from reaching consumers throughout their journey. To bridge that gap, IPG-owned Acxiom on Wednesday launched ConneCXions, a suite of solutions and software applications that helps marketers deploy consistent audience definitions, based on Acxiom’s first-party ID graph, across direct and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Called To Account Snapchat users may finally start to see brands posting organic content. There are 30 brands testing account pages, including Ben & Jerry’s, Target, Tim Hortons and Gucci. The new brand landing pages feature videos, custom AR lenses and a native storefront […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cloud Bundle Google is forging major cloud infrastructure deals. In some cases, it’s attracting new business using classic tactics, like rolling out new features for Google Cloud Platform, The Wall Street Journal reports. But one interesting fact about the GCP toolkit: “Pricing varies […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peacock Shows Its Feathers NBCUniversal’s Peacock, which goes live tomorrow, was supposed to debut around the 2020 Tokyo Olympics – until the coronavirus pandemic ensured there would be no 2020 Olympics. Business Insider details how NBCU rearchitected its Peacock marketing campaign with the Olympics […]
Nielsen is caught in the middle of a dispute between TV buyers and sellers about whether to include out-of-home (OOH) viewing as part of its linear TV ratings stream this year. The measurement company initially planned to integrate viewing that takes place at bars, restaurants and other public establishments as part of its national […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Politics Facebook is considering nixing political advertising this year in the leadup to the 2020 US presidential election, Bloomberg reports. That decision would mark a major change for Facebook, since CEO Mark Zuckerberg insists on the importance of enabling political discourse and outreach […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mario Diez, CEO at Peer39. Our country is currently gripped by two nation-altering storylines, the likes and scale of which our modern news media has never seen. COVID-19 is so all-encompassing that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fighting Up Streams NBCUniversal will likely launch the streaming subscription service Peacock next week without Roku or Amazon Fire TV distribution deals, CNBC reports. That’s a tough pill to swallow, considering the two platforms own about 70% of the connected TV market. NBCU’s disputes […]
