Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Rising Mobile ad spend will outpace desktop spending for the first time in 2015, according to eMarketer. After releasing a more modest estimate in March, eMarketer now expects mobile advertising will grow by 59% this year. Mobile’s share of the overall US ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. “Out-Stream” Picks Up Steam The Journal’s Mike Shields takes a look at companies carving out a niche in “out-stream video ads.” Although mobile sites are transitioning to feed-style formats, text-heavy web pages are still the norm and the industry is struggling to find more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Noto Speaks Ad Age tapped Twitter CFO Anthony Noto for an update on the firm’s marketing strategy and the search for a new CMO. “We have the best aggregated real-time content in the world,” Noto said. “The value of Twitter is that we give […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. GroupM’s Abuzz On Monday, GroupM inked a three-year partnership with BuzzFeed that gives WPP agencies and their clients access to BuzzFeed data. The partnership, which The Guardian values at some tens of millions of dollars, gets GroupM a team of dedicated staffers embedded in […]
Many publishers have jumped on the sponsored content bandwagon, but few have attempted to take on a creative agency role for brands. But that’s what Time Inc. is doing with Land Rover around its launch of the Discovery Sport SUV. Time Inc. differentiates between “native content” – written in the voice of a Time Inc. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tepid Spots Jonathan Mayer, a computer scientist at Stanford and occasional privacy advocate, uncovered an ad abnormality running through AT&T hotspots at Dulles International Airport. While browsing the Internet through an AT&T portal, Mayer noticed ad-supported websites like The Wall Street Journal displaying additional […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adblock’s Mainstream Moment Howard Stern discovered Adblock Plus on his Tuesday morning show, and Google registered a noticeable uptick in queries. “Gary, contact my IT person and tell ’em I want that,” he said. “I’m sitting through all these ads and you’re telling […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kerry Morris, senior vice president of advanced digital solutions at Epsilon. Big technology providers made a splash in the marketing industry in the past year or so, as the likes […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Revenues Lag The consumer migration to mobile is outpacing publishers’ mobile ad revenue, The Wall Street Journal reports. But as publishers struggle to bring sophisticated tracking and targeting tools to mobile, online giants are cleaning up. Facebook, for one, accounted for 37% of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Down The Tubes August has been a tough month for media stocks, and last week may have been worst of all. The WSJ’s Nathalie Tadena reports that Time Warner and Disney have been downgraded by Bernstein, and companies like Viacom, 21st Century Fox and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weathering The Cord Cut The Weather Channel is reportedly seeking new ownership and has hired investment bankers to get the job done. But will the cable network’s digital and mobile properties come along for the ride? Perhaps not. According to Bloomberg’s sources, The Weather […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Symbiosis Ad Age’s Jeanine Poggi asked some observers what NBCUniversal’s investments in BuzzFeed and Vox mean for advertising. Jesse Redniss, co-founder of media consultant Brave Ventures, says the deals are mutually beneficial. NBCU lends BuzzFeed and Vox credibility as destinations for news, while BuzzFeed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Telekom Wants A Cut In a piece posted on LinkedIn, Deutsche Telekom’s SVP of tech strategy, Tomasz Gerszberg, takes fire at Internet giants like Google, Facebook and AppNexus. According to Gerszberg, the advertising strategies of large Internet companies eat into mobile subscriber’s data plans. […]
A number of ad tech vets made Inc. Magazine’s annual 500/5000 revenue survey this month, but there were also some notable new additions and absentees following acquisitions last year. Inc.’s survey, which was released late last week, features the revenues and employee growth figures of independent companies considered to be among the fastest-growing in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blank Canvas Horizon Media and Innocean Worldwide over the weekend launched an agency (or “media agency network”) called Canvas Worldwide, which beginning Jan. 1 will get in the driver’s seat of the Hyundai Motor Group’s $700 million US account. Horizon CEO Bill Koenigsberg alluded […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. So Watchable Sources tell Business Insider that Comcast plans to launch a video platform in the coming weeks. The platform is called Watchable for now, and will host content from digital publishers like Vox, BuzzFeed, AwesomenessTV, The Onion, Mic, Vice and NBC Sports. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Upwardly Mobile Global mobile ad revenues hit $31.9 billion in 2014, according to the IAB, IAB Europe and IHS. And mobile display hit an all-time high of $15.1 billion (overtaking search for the first time). “These numbers have been underpinned by the industry coming […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On-Site Shopping Want to promote a product on Amazon.com that sells on a different ecommerce site? By Oct. 31 you’ll be out of luck, because Amazon is going to end that offering, aka its “Product Ads.” The Wall Street Journal speculates the move is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Don’t Feed The Trolls The proliferation of apps and tech like QR codes has opened up the marketing world to millions in legal fees from patent trolls. It’s often cheaper paying a settlement than trying to win in court. Ad Age reports that the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Whole New Google Google unveiled a major overhaul of its operating structure late Monday. Under the new plan, Google and its multiple divisions are now subsidiaries of a company called Alphabet, with Larry Page at the helm. Google gets Sundar Pichai as CEO […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Hines, a principal at Infinitive. In politics, there is a long-running and often passionate debate about the right level of taxation. One side says lower tax rates lead to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Firefox’s Ad Hack Late last week, a Firefox exploit was discovered running through a corrupt ad on a news site in Russia. The malvert scanned sensitive files in search of developer codes and site configuration files and was tied to Firefox’s PDF viewer. Mozilla […]
When Google revealed plans Thursday to exile YouTube ad inventory from the DoubleClick Ad Exchange (AdX) by the year’s end, many in the ad industry felt betrayed. Google’s reasoning for this change isn’t clear, even to its partners. Its stated motivation is that it wants to devote more resources to developing other video ad products. […]
It’s a transitional time for TV companies. Viacom, like Fox and Disney, had a volatile fiscal third quarter. It missed its quarterly revenue mark by 3%, citing declines in ratings and a “sequential slowdown in advertising conversion.” In light of these challenges, the network’s president and CEO, Philippe Dauman, said during the company’s earnings call […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Black Market Media companies have taken an absolute shellacking in the past 48 hours as a series of poor earnings reports – as well as a drumbeat of news about the unbundling of broadcast properties – has soured investors on some longtime favorite […]
The writing was on the wall. Google revealed late Thursday it will no longer sell YouTube inventory through the DoubleClick Ad Exchange (AdX). Neal Mohan, VP of video and display advertising at Google, said in a blog post that the tech giant is yanking YouTube inventory from AdX to focus its development efforts on “the formats […]
When Evolve Media’s male lifestyle site CraveOnline relaunches Thursday with a new look and voice, it hopes to improve its advertising products by offering unique branding opportunities, native ads, a rich media unit and a strong mobile experience. The refresh, which brought in launch sponsors Jack In The Box, Adidas and the National Highway Transportation […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ads, Exploited A malvertising attack on Yahoo has resurfaced the debate on ad network security. Though Yahoo says initial reports were “grossly misrepresented,” the attack proves how simple it is for fraudsters to game the system. In this case, a security flaw in Flash […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Don’t Call It A Comeback After nearly a decade, it’s official: Do Not Track (DNT) is supported by all major browsers. But just because DNT exists across browsers doesn’t mean it’s being honored. As such, the EFF, Disconnect and several other organizations are working […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Aims High With Gemini The Journal’s Mike Shields reports that Yahoo’s proprietary ad-buying platform, Yahoo Gemini, is starting to turn heads. Yahoo has been beefing up its targeting capabilities since debuting Gemini in February and hopes its focus on mobile will help its […]
