Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying For News Google will license news content from publishers to populate its Google Assistant app and Android phones – so users can swipe from the homescreen to see news updates. The product will launch later this year with news companies from Germany, Brazil […]
AdExchanger’s newest research report, 2020 Industry Outlook: How COVID-19 Reset Digital Marketing, details how exactly the pandemic has impacted technology and data investments among the marketer and agency community. Here’s a snippet: The sky didn’t fall and the ground didn’t crumble — but nearly all segments of the global economy experienced a significant jolt from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ahead Of The Game Facebook was the designated beneficiary earlier this week when Microsoft gave up on the video game streaming platform Mixer, diverting its traffic and accounts to Facebook Gaming. But the big winner here could be Twitch. Mixer lured popular streamers with […]
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. 2020 was shaping up to be a huge year for US voter registration. The pace of new voters registered in January and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Check Is In The Email Online events are a fraction as valuable as real-world equivalents, but publishers are hosting them more and more as a way to build up authenticated email databases. “That is now the starting point of conversations with publishers,” Tessa […]
France’s highest administrative court has ruled that the country’s data protection authority does not have the right to ban cookie walls. Cookie walls are pop-up notices that restrict access to a website until a visitor agrees to accept cookie tracking. The Conseil d’État, a division of the French government that serves as its supreme court […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching For Something? Breaking into the search engine category is hard, borderline impossible. But one familiar name is taking a new approach. Sridhar Ramaswamy, Google’s former SVP of ads and commerce, co-founded a search engine called Neeva that doesn’t collect user data or sell […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Aprés-Zagorski Mark Zagorski is leaving Rubicon Project at the end of June, the company announced on Thursday. It’s hardly surprising. Zagorski was CEO of Telaria before its absorption by Rubicon, and he has been COO and president since then. “Thanks to Mark’s leadership, we […]
Google released a direct response ad format for YouTube on Thursday that will make YouTube ads more shoppable, and more closely integrated with a brand’s Google Merchant Center account. The idea is to make a video ad campaign a potential “storefront” for ecommerce companies, said YouTube sales VP Adam Stewart. The new ad format creates […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Goes Boom TikTok made between $200 million and $300 million in advertising worldwide last year, and this year it’s aiming to generate $500 million in the United States alone, The Information reports. Optimistic forecasts and sales goals are far from reliable predictors of […]
