Mike Zaneis, the interim CEO of an industry group formed last year to coordinate industry’s response to fraud and other supply chain issues, will take the reins permanently. Zaneis stepped in in March to oversee the Trustworthy Accountability Group (TAG) after the sudden exit of founding CEO Linda Woolley. He will leave his role as EVP […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mission For Mars Speaking to The Drum, Mars Foods Global CMO Bruce McColl said the firm is looking to expand its ecommerce and programmatic efforts. The maker of brands like Snickers, Uncle Ben’s and M&Ms has already begun to embed buy buttons on its […]
While AOL’s absorption of Microsoft’s display, search and video ads business is indicative of Verizon’s digital media interests, industry insiders aren’t quite convinced the flagship publications it inherited through the AOL acquisition will stick around for the long haul. An early Huffington Post exec said Verizon will need to treat the media group like “a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Across The Pond Programmatic ad spend now takes nearly half (45%) of all display ad budgets in the UK, according to a study by the IAB and research consultancy MTM. The data shows programmatic display and video mobile ads doubled from 2013 to […]
In a new 10-year search-and-advertising alliance, Microsoft will transfer the lion’s share of its display ad business to Verizon-owned AOL. Under the deal, approximately 1,200 Microsoft employees will get offer letters from AOL, most of them in ad sales. Additionally, AOL will end its search distribution relationship with Google in order to accept Bing search and ads on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell Has Spoken Late last week, WPP chief Martin Sorrell shared a dim view on the global ad market as a result of weak markets abroad. “Business is tough; it’s not easy,” Sorrell said during an interview at Cannes. “GDP forecasts have been taken […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Rush On Facebook Facebook’s latest ad offering, Lead Ads, aims to simplify the mobile signup process. The function populates data like email addresses from Facebook user profiles to increase registrations for newsletters, price estimates and follow-up calls. According to a blog post, “Advertisers […]
This week at the Cannes Lions festival, Rubicon Project hosted its annual discussion of some of the world’s most powerful digital media buyers. This panel has historically comprised the leaders of the four largest holding company trading desks, but this year was different – with senior buyers from IPG, Publicis, Dentsu and Bank of America. […]
The TV ad makeover is gaining steam, judging by comments on the ground this week in Cannes. Cablevision and NBCUniversal/Comcast are talking up the data granularity and addressability of their millions of set-top boxes, and agency buyers are crowing about results they’re seeing from programmatic TV activities. For example, Modi Media, GroupM’s addressable TV agency, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cannes, Cont. Cannes coverage continues with a piece by the WSJ’s Jack Marshall, who debunks the idea that ad tech has usurped the celebration of creativity that the festival was build on. The truth isn’t that ad tech is taking over, according to Marshall, […]
Nielsen has a new program designed to give advertisers and agencies a clearer lens into the digital audience activation process, the company announced Wednesday at its Consumer 360 conference in Washington, DC. The inaugural set of “Preferred Platform Partners” includes BrightRoll, DoubleClick, FreeWheel, Moat, RocketFuel, TubeMogul, Tremor Video, Viant and Videology. Other ad tech platforms […]
Much has changed for Interpublic Group since 2005, when Michael Roth stepped in to lead the then-troubled holding company. His background, as the CEO of a life insurance company, was unconventional, but it made sense given his role was to push IPG back to financial solvency. “The original profile for this job was financial,” he told […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Done Deal Verizon’s behemoth $4.4 billion AOL acquisition closed on Tuesday, less than two months after the takeover was announced. On a call with press, Verizon EVP Marni Walden shared two key updates. Bob Toohey, president of Verizon Digital Media Services, will now report […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snapchat’s Spiegel At Cannes As industry execs flock to France for Cannes Lions, all eyes landed on Snapchat CEO Evan Spiegel, who was interviewed onstage Monday by Cosmopolitan magazine editor Joanna Coles. Spiegel took a dim view of targeted advertising, adding that “not being […]
In the wake of Apple CEO Tim Cook’s fighting words about data collection and a major study finding consumer sentiment toward online tracking is at an exasperated tipping point, it seems clear that privacy is having another “moment.” What’s an industry to do? Sources approached by AdExchanger sound a familiar chorus: Advertisers should increase operational […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Personalization in Cannes The Cannes Lions ad festival provides a nice backdrop to reflect on what creativity should like in the data-rich future. Havas London tech head Michael Olaye tells Campaign, “First we saw smart data for segmentation, then came ‘targeted’ programmatic ads, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kickback Echo Chamber Writing for Ad Age, 4As CEO Nancy Hill explains why the organization has formed a task force to tackle the thorny issue of media rebates. Speculation has fueled the debacle, according to Hill, but she sees an opportunity to revisit and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blocking, Tackling The rise of ad blocking, the ad sector’s bogeyman of the month, sparked a think piece co-authored by two of the agency world’s biggest wigs. GroupM’s Rob Norman and John Montgomery write, “If advertisers pay only for viewable ads or buy media […]
AdRoll wants to be known as more than purely a retargeter with its rollout Wednesday of “Prospecting,” a pool of potential customers a brand can reach into to improve incremental reach. This pool is fed by a stream of anonymized advertiser data called IntentMap, culled from the vendor’s 20,000 advertiser clients who opt in. About […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s An Autoplay World Following in the footsteps of Facebook and Google, who took some blows while paving the road to user acceptance of autoplay video ads, Twitter announced Tuesday that it will debut its own digital video format with a baked-in viewability guarantee. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lévy Bursts Writing for The Drum, Publicis Groupe chief Maurice Lévy pens a consumer-first think piece on data mining. “The consumer could rightfully ask ‘it’s my information, why should anyone else make money out of it?’ and claim for a share of the associated […]
Imagine a 1950s-era housewife hanging a crisp white sheet on a clothesline in her suburban backyard complete with picket fence as a gentle breeze blows. “We recognize that this woman doesn’t exist anymore, the happy woman with the billowing sheet,” said Erika Lamoreaux, associate director of digital media at The Clorox Company, speaking at the […]
Google’s longtime display ad honcho Neal Mohan made headlines last week when Re/code’s Kara Swisher reported, and AdExchanger repeated, that he might soon leave the company to take a plum job running product at Dropbox. Not so, it turns out. On Monday, a Google rep confirmed to AdExchanger that Mohan will stay on at Google’s DoubleClick division […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Liberté, Égalité, Right To Be Forgotten Regulations from the EU aimed at US tech firms are at an all-time high, and tensions heightened Friday when France’s data protection regulator ordered Google to apply Europe’s right to be forgotten globally. “For delisting to be effective, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Havas In The Hot Seat Ad Age has obtained a contract template from two anonymous ad tech vendors who say they received the document from Havas Media US during deal negotiations. According to the sources, the contract mandates fees due to a Havas entity […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Longer Emerging Markets In a look at Facebook’s international ambitions, Reuters reports that Europe is the company’s slowest-growing market, while Asia is its fastest-growing. Facebook is building products specifically for Asian markets, including India, and sees the expanding of regional advertisers to Western […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Chairman: Digital Drives Agency Reviews Speaking at WPP’s annual shareholder meeting, the ad giant’s chairman said the shift to digital is driving the agency review trend. Philip Lader’s exact words were that the reviews are due to clients’ desires to “optimize their media spending […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Can You Hear Me Now? As Facebook ramps up its video ad efforts, marketers are learning how to develop content for the platform on the fly. But they have only a few seconds of soundless video with which to seize consumer attention. The WSJ […]
A year before the Media Rating Council (MRC) released its baseline definition of video ad viewability (at least 50% in-view for two consecutive seconds), a group of video vendors and agencies had formed their own initiative dubbed Open Video View (OpenVV). Founding consortium member TubeMogul, along with Innovid, BrightRoll, SpotXchange and LiveRail, developed standards in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Bot Involvement Some fraudsters are using Amazon’s cloud to create and drive bot traffic across the web. As Jack Marshall reports for The Wall Street Journal, Fraudlogix uncovered the malware by measuring 2 billion ad impressions delivered to 64 million IP addresses in […]
