Google released a beta version of its sellers.json file last week, just before the Q2 deadline it promised at the beginning of this year. Sellers.json is a transparency tool to help buyers distinguish between direct sellers versus intermediaries and resellers. Yet, only 5% of Google’s sellers.json files are complete, according to data from programmatic consultancy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. April Showers, May Flowers Retail sales surged in May, recovering 63% of their losses from March and April. While this is a sign of recovery, Reuters reports, the United States economy isn’t out of the hole, especially since many states have rising COVID-19 infections. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting Up Shop Shopify landed a partnership with Walmart so that merchants that use the ecommerce software can sell on Walmart’s online marketplace. It’s a logical tie-up: Walmart wants to rapidly scale the brands and SKUs in its marketplace and Shopify can offer small […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To Normal? Ecommerce shopping reached $153 billion during April and May, surpassing spend during the 2019 holiday season by 7%, according to Adobe. Consumers spent $70.2 billion online in April and $82.5 billion online in May during lockdowns, $52 billion more than forecasted […]
Quibi’s woes started at the beginning. Soon after the streaming video startup launched in April, advertisers that had made multimillion-dollar upfront commitments including Taco Bell, PepsiCo, Walmart and AB-In Bev pushed for new deal terms in light of Quibi’s disappointing download and viewership numbers. While CEO Jeffrey Katzenberg blamed the coronavirus pandemic for the app’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe’s Ad Cloud Drags Adobe is “significantly” accelerating its plan to eliminate its low-margin Advertising Cloud transaction-driven business and focus on the software side of the business. “The transaction business is very resource-intensive,” CEO Shantanu Narayen said Thursday when explaining the move during Adobe’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To Facebook, Or Not To Facebook? Facebook has lost some advertisers since CEO Mark Zuckerberg refused to remove posts by President Trump that glorify violence. Agencies including Pearmill and Verasoni Worldwide are advising clients to suspend campaigns while protests continue, The New York Times […]
Programmatic spend in the United States began to rise in May, as lockdowns eased. Hard-hit brands such as retail and travel are slowly returning. Connected TV (CTV), which hasn’t been hit as hard as other media during the pandemic, looks to be the big winner in recovery as well. Data from ad tech companies including […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Global Effort The World Federation of Advertisers (WFA) is partnering with the United Nations (UN) to establish measures that will help brands tackle diversity issues. The UN is urging brands to measure and publicize information about their progress and ability to sustain diversity […]
To promote the summer launch of its seltzer brand, Barefoot Wines shot a commercial in January featuring a crowded pool party. Then the coronavirus happened. “We are still very committed to the launch of the seltzer and we believe in the spritzer – but we are a brand that’s consumer-first,” said Barefoot Wines VP of […]
