Quibi Disappoints Advertisers; Some Upfront Discussions Forego Outcomes-Based Campaigns
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not What We Signed Up For PepsiCo, Taco Bell, AB In-Bev, Walmart and other advertisers are seeking to renegotiate or defer payments to Quibi due to lackluster performance or the pandemic’s impacts on their business. Brands paid up to $150 million for a debut […]