Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DR FTW Brands are pulling back, but direct response marketers are making up some of the loss. Facebook, Google and Snap called out DR advertisers as a bright spot during Q1 earnings, while brand advertising declined. The roughly $40 billion app-install market was “likely […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking Bad (Ads) Google blocked 2.7 billion ads from being served last year – more than 5,000 ads per minute – and suspended almost 1 million advertiser accounts for policy violations. Plus 1.2 million publisher accounts were terminated over violations. That’s according to Google’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For TV Amazon beefed up its ad-supported OTT ranks with the hire of Maggie Zhang, former EVP of video research and insights at Dentsu Aegis Network. At Amazon, Zhang will develop reach and measurement products for Prime Video advertisers in a role that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cashing In The new hottest thing on Instagram is … giving away cash. Facebook and Google ads are a slow, expensive way to accrue followers. With cash giveaways, brands acquire hundreds or thousands of new users in one swoop. Influencers provide a list of […]
Like its competitors, Omnicom expects steep declines in the second quarter as the COVID-19 pandemic rages on. “In the preliminary forecasts we looked at, the second quarter was the most traumatic,” said CEO John Wren on the company’s Q1 2020 earnings call Tuesday. Omnicom also declined to give guidance for the rest of the year […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Here To Stay Hotel and hospitality companies are well known for their marketing partnerships with food, cosmetics and retail brands. But a recent tie-up between Hilton and Lysol, the cleaning product brand owned by Reckitt Benckiser, on new cleaning protocols across all Hilton hotels […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Play Wins Apple and Google have taken heavy flak for their 30% revenue cut for apps downloaded from their respective app stores. But the two powerhouse mobile operators may have won the war last week, when Epic, the game developer behind the megahit […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Cuts Google plans to reduce marketing investments for the second half of 2020 by up to half, CNBC reported. A selective hiring freeze has also been imposed for both full-time and contractual employees. “We are reevaluating the pace of our investment plans for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Branding The Game Brands are jumping into Nintendo’s newest Animal Crossing game. Highsnobiety and 100 Thieves are recreating their clothing collections so people can dress up avatars, and even non-apparel brands such as Twitter and Xbox have branded in-game clothing. Getty images lets players […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Third Time’s A Charm Bryan Wiener and Sarah Hofstetter joined the ecommerce software company Profitero as CEO and president, respectively. This is the third business Wiener and Hofstetter have jointly led, following their long tenure at 360i before it was acquired by Dentsu and […]
