Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sorry, Not Sorry Apologies, ad industry, it looks like enforcement of the California Consumer Privacy Act will kick off as planned on July 1. Trade orgs, including the Association of National Advertisers, requested that the attorney general hold off on enforcing the law until […]
In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. On a normal day, Christian Juhl juggles his job as global CEO of the world’s largest media buying firm with being a single dad. […]
Working with clients in travel, brick-and-mortar retail, hospitality and live entertainment right now is a bit of a hot mess. These brands are pausing their ad spend as their businesses get completely shut down – which makes it tricky for media agencies to perform their regular duties. “It’s volatile, chaotic, uncertain and ambiguous, and on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold The Phone The smartphone industry took a beating this month, and Apple in particular has to rethink its plans for the long term. Thirty-eight percent fewer total smartphones were shipped last month, as consumer spending fell and manufacturing shuttered in China. Apple will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The COVID Freebies There’s a lot of gambling going on among media and subscription-based companies trying to hedge short-term revenue losses with potential new – and hopefully loyal – users. Dish, for example, announced Thursday that it’s offering free trials for Sling TV, while […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Pile On Media companies and tech platforms are seeing more site and app engagement during the coronavirus epidemic, but revenue is not rising with supply. Facebook said messaging across its apps is up 50% in countries hit by the virus, but monetization is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Net’ Benefits Netflix investors have been worried about its high costs, unprofitability and increased competition. But that same balance sheet is starting to look like a safe harbor. “In fact, Netflix’s liquidity position and the tailwinds from social distancing combine to give the company […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Games Must Not Go On It’s official: The 2020 Tokyo Olympics will be postponed, an International Olympic Committee (IOC) member told USA Today. It’s the first time that the Olympic games won’t be held since World War II, though brands and athletes may […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Me Be Upfront Beyond canceling the glitzy upfront events this year, the coronavirus pandemic might have a broader impact on how TV ad dollars are negotiated for the season. With studio productions for fall 2020 in limbo, most of the dealmaking between ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News You Can Use Many publishers face a tough choice with their COVID-19 coverage. A mix of anxiety about breaking news and being stuck at home means page views are way up, but the traffic surge goes to coronavirus stories that many advertisers wish […]
