Today on the Yahoo! Advertising blog, Yahoo! announced its new “Personalized Retargeting” product which it claims can “turn prospects into customers at an even higher rate than standard retargeting—and you’ll only pay for clicks or conversions.” In addition the company announced the rebranding of its ad network calling it the ‘Yahoo! Network Plus’ ad network, […]
Gurbaksh Chahal is CEO of RadiumOne, an online advertising network. You’re back on the ad network scene with your newest company after a successful and very lucrative exit with Blue Lithium when it was sold to Yahoo!. Why? Why not kick back? GC: To sit still is not in my DNA. I sold my first […]
Adi Orzel is CEO of Xtend Media, an online display advertising network. Orzel recently updated AdExchanger.com on his company’s progress in the past year. AdExchanger.com: About a year ago, you suggested that there was a growing importance to the demand-side platform model and exchanges in XTEND media’s business. Where do you stand today in this […]
PerformLine annouced a new product recently aimed at the online education marketing space called PerformMatch™ BPS which “is a set of compliance rules for higher education marketers to proactively begin self-regulation of their online advertising campaigns against misrepresentations.” Read the release. PerformLine CEO Alex Baydin discussed his company’s new product as well as complexities in […]
Sebastiaan Schepers is Chief Operating Officer of BannerConnect, an online display advertising network. AdExchanger.com: Please provide a bit of background on BannerConnect. And, how is it tied to TechConnect? Officially, we started in 2001 when TechConnect was an IT service provider with a small network of technology and gaming publishers. However, the roots go back […]
Earlier in the week, Travel Ad Network (TAN) announced a Series C round of funding led by StarVest Partners. TAN consists of “more than 36 million monthly unique visitors worldwide” through its ad network of travel-related websites. Read the release. Travel Ad Network CEO Brian Silver discussed the funding process and the vertical ad network […]
Earlier this week, ad network Specific Media acquired video ad network BBE. This appears to be another step toward the company’s ultimate goal as CEO Tim Vanderhook told ClickZ “that the firm will seek to raise capital through an IPO at some point in 2011 if the financial climate allows.” Read more. Specific Media COO/Co-Founder […]
John Manoogian III is Founder of 140 Proof, which offers targeted, social stream advertising. AdExchanger.com: How has your previous experience ie. your work as a Creative & Technical Director at Organic informed the development of 140 Proof? JM: A core part of what Organic did when I was there was try to combine smart creative […]
Jay Samit is CEO of SVnetwork, a social ad network. AdExchanger.com: How does your previous experience inform the vision and strategy for SVnetwork? Coming from a company that spent over a billion dollars each year on advertising, I was searching for a better way for brands to connect with their consumers. We needed a platform […]
Alan Schanzer is Chief Strategy Officer, Undertone Networks, an online advertising network. AdExchanger.com: What has surprised you most about online advertising in 2010? AS: Just when I thought it was impossible for change in the industry to accelerate, it did. The impact that technology has had on the online ad business is quite amazing. 2010 […]
