AI

At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI. 

OpenAI announced a CAPI, along with the public launch of its self-serve ads manager, as the latest features of its rapidly evolving ads business.

AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at POSSIBLE.

Domenic Venuto, indie agency Horizon Media’s chief product and data officer, sat down with AdExchanger during POSSIBLE at the Fontainebleau in Miami to unpack the role of AI in today’s media and advertising landscape.

Zefr’s new agentic hub lets advertisers set up campaigns agentically using natural language prompts, thanks to an AdCP integration.

Google announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product ads. The company also touted “hundreds of thousands” of advertisers using AI Max.

As AI chat starts to double as a shopping channel, the race is on to build an ad model that doesn’t undermine user trust.

Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.

Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.

Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations.

Last week, the SSP Kargo announced a closed beta of its AI unified buying platform, Project Kera. The independent ad agency, Wpromote, is an early tester. Plus, the agency reveals a deeper look into its overall AI strategy.

Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.

A new solution from Basis puts campaign planning into the (figurative) hands of AI agents. But it’s just a starting point.

AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements.

Hotel chain Red Roof is using Zeta’s new voice-activated AI agent to guide its campaign creation, deployment timing and audience development.

Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives” executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans.

Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels.

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.

Mega’s software tools aim to take some of the work out of the user’s hands by automating brand’s strategy development, execution and reporting.

Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah.

Evertune’s new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.

The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that subscription software is on the way out. LiveRamp, which reported its Q4 earnings on Thursday, is staring straight down the barrel of this conventional wisdom.

Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium. Today, it announced $4.1 million in seed funding. If your company wants to give up […]

Advertisers are still figuring out what value ChatGPT’s ads may offer. Are LLMs the next frontier for search, or a new channel entirely?

ChatGPT’s initial ad rollout didn’t come as a surprise. Now, advertisers are figuring out how to make the most of this new channel.

Ad industry experts call out trends to watch in 2026 and separate the real AI use cases having an impact today from the AI hype they heard at CES.

Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better rank.

AI search platforms are introducing ads. But if the ads don’t add value and maintain authenticity, platforms risk losing consumer trust.

The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.