Among several presentations from last week’s Association of National Advertisers that were particularly relevant to the data-driven, digital ad ecosystem, Adobe marketing SVP Ann Lewnes’ (see bio) presentation stood out as she said simply, “Marketing is the new finance” and described how important data is to driving her company’s marketing. Of course, there are selfish […]
Mike McNally is Brand Relations Director at LEGO Systems. LEGO Systems Inc. is the Americas (North America and Latin America) division of The LEGO Group, a privately-held firm based in Billund, Denmark. CartoonNetwork.com recently announced a branded, ad-supported section that will host video content and games that feature seven (7) LEGO brands. According to Turner, […]
With all the talk about brand dollars moving online, what is it that everybody is tracking for brand marketers? -especially in the growing automated buying environment online. With this challenge in mind, AdExchanger.com asked a range of representatives on the tech and services side of the digital ad ecosystem the following question: “What are two […]
WhiteWave Foods and agency Horizon Media recently launched an International Delight “CoffeeHouse Inspirations Skinny” campaign which the companies said drove a 34.4% increase in brand lift with the help of Vizu technology. Read the release. Aaron Simpson, Associate Marketing Director at WhiteWave Foods, who worked on the International Delight “Skinny” launch, shared some of his […]
Jim Ensign is Vice President, Digital Marketing of Papa John’s International, the world’s third largest pizza company. He recently spoke to AdExchanger.com about data-driven media and his expectations for AdKeeper. Papa John’s is one of the initial brands to sign-up for Adkeeper’s “keep” product. Read the release. Click below or scroll down: Responsibilities Blending E-Commerce […]
At last week’s Adobe Omniture Summit in Salt Lake City, Utah, Dollar Thrifty Automotive Group‘s Senior Manager, Marketing, Sandy Martin, presented her company’s marketing story in a panel titled “Put Cross Channel Behavior To Work: Building Conversions And Revenue.” Martin discussed her company’s interactive marketing strategy and perspective with AdExchanger.com. Click below or scroll down: […]
At last week’s Adobe Omniture Summit in Salt Lake City, Utah, Ancestry.com‘s Head of Marketing, Josh Hanna, presented his company’s marketing story in a panel titled “Inuition Is No Longer A Marketing Strategy: The Plight of the Data-Driven CMO.” Hanna discussed his company’s marketing strategy and data’s role in his marketing organizations day-to-day with AdExchanger.com. […]
David Young is Director of Online Marketing at hotels.com. He recently spoke to AdExchanger.com about data-driven media and his expectations for AdKeeper. hotels.com is one of the initial brands to sign-up for Adkeeper’s “keep” product. Read the release. AdExchanger.com: Thinking about hotels.com marketing, it would seem to be very DR (Direct Response) focused as opposed […]
“Hey! That data is valuable – we want it back!” The recent blow-up between American Airlines and Orbitz may be the beginning of a larger trend as aggregators fight to keep participants in line and provide value for their co-operative (the airlines) and the consumer. In case you haven’t been keeping score at home, the […]
It was the final presentation at the Association of National Advertisers Masters of Marketing annual conference last Saturday, and maybe it was the most relevant if you’re a fan of data-driven, digital marketing. After all, anybody that announces, “My company will buy 20 BILLON display impressions in the fourth quarter of 2010,” as Intuit VP […]
If you asked an attendee at last week’s Association of National Advertisers’ (ANA) “Masters of Marketing” conference, “What was the highlight for you?” the answer was almost always, “I really liked P&G’s presentation on purpose-driven marketing.” To equate it to the data-driven, digital advertising world, as buzz goes, purpose-driven marketing (PDM?) is the new demand-side […]
Doug Chavez leads digital marketing for all Del Monte Foods brands. He discussed online display advertising and the opportunity for brand marketers with AdExchanger.com. AdExchanger.com: Is online display becoming more important to the marketer? Or is it a “backwater”? DC: The importance of display in an advertiser’s planning will vary for brands and DR advertising […]
Jeff Green, former COO of ad exchange, AdECN (which was purchased by Microsoft in 2007), spoke with AdExchanger.com about the funding of his new company, The Trade Desk. AdExchanger.com: What have you been up to since you left Microsoft’s AdECN? JG: Since nearly the day I left, I’ve been focused on creating a new company, […]
Mike Collinson is Director, Marketing & Product Strategy, Mazda Canada Inc. When will brand marketer dollars finally shift online in a way that syncs with the overall time spent online versus other mediums? – For example, when there are better attribution models perhaps? MC: This is a complex question, I’ll try to be succinct. Budget […]
John Federico is VP, Global Media and Marketing Alliances at Monster Worldwide, an online employment website. How important is online display advertising to your media buying strategy? Are there any current challenges to display that keeps you from spending more? Display is very important to us – especially for our b2b advertising efforts due to […]
