Women’s sexual wellness brands are still fighting an uphill battle against online censorship, limiting their opportunities for paid advertising and monetization. Even worse: Men’s sexual health brands have a much easier time with advertising.
How the blanket brand Rumpl is adding CTV to its digital media plan for results with a broader audience.
Search behavior is one of the main ingredients in Resy’s personalization strategy. The Amex-owned restaurant reservation platform uses search intent to inform its content and better understand what motivates users to book tables.
Feminine care is a crowded market. Menstrual product brand August, which has a Gen Z founder, saw an opportunity to stand out through marketing that resonates with that age group.
The pandemic aftermath spurred major changes to Evite’s business model, including a pivot away from display ads in favor of affiliate and influencer marketing.
The vast majority (72%) of people say they would choose brands that use humor effectively over their competitors. The challenge is helping brands “find their funny” while also standing out from the deluge of branded content, says Stephen Loguidice, SVP and head advertising at Hartbeat, a media venture owned by actor and comedian Kevin Hart.
Cars.com is trying to resonate with younger and first-time car buyers in hopes that they become lifelong customers.
Many DTC brands are turning to TikTok to boost ecommerce sales. Bushbalm is also using TikTok to encourage people to buy its products in stores.
Andrew Mok, CMO of car-sharing company Turo, explains how Turo taps into data to create a “specific, one-to-one experience” for each customer.
DiGiorno is paying influencers to create original TikTok soundtracks for the brand to grow awareness among Gen Z.
