Procter & Gamble has a reputation for putting its partners through the wringer – and sometimes out of business. Some ad tech CEOs are hopping mad about it. “The death of AudienceScience is on P&G’s doorstep,” said one ad tech chief exec. AudienceScience, P&G’s longtime buying platform, was forced to close its doors last week, less […]
Procter & Gamble has anointed MediaMath as the next demand-side platform in its growing DSP roster. P&G is also working with The Trade Desk, and with Neustar as its global data management platform. On Tuesday, MediaMath revealed that it had received a $175 million credit facility led by Goldman Sachs with participation from Santander Bank. […]
Bottled water brand Essentia Water is getting its feet wet with digital marketing. “Our number-one goal is to bring our brand messaging to life across digital platforms, regardless of the channel,” said Zola Kane, Essentia Water’s senior director of digital marketing. Essentia, purveyor of what it calls ionized alkaline water, launched an integrated brand campaign […]
Keary Phillips spearheaded the tech stack behind Allstate’s programmatic in-house strategy. Now he’s at it again at Angie’s List – the digital reviews site for local service providers he joined as senior director of digital marketing last August. Although Angie’s List was founded in the mid-’90s during the peak of web 1.0 portals, ironically it […]
Creating Facebook ads manually was wearing thin for TechStyle, the parent company of members-only fashion ecommerce sites ShoeDazzle, JustFab, FabKids and Fabletics. When a brand spends nearly $90 million a year on digital marketing, automation is the key to sanity. “Elegant, hard-working, effective advertising at scale is exciting – but the idea of doing that manually […]
For years, Intel’s five-note jingle was one of the most recognizable sounds on TV and helped build solid brand awareness for its consumer-facing PC business. But a jingle isn’t going to encourage network administrators at a telco to embrace Intel’s open architecture or get senior decision-makers to consider Intel’s hybrid cloud platform. “In the past, […]
When the largest advertiser in the world wants to take you to prom, but you’re not allowed to tell anyone – that was the situation facing AudienceScience. Although AudienceScience provided the technology backbone for Procter & Gamble’s internal trading desk, Hawkeye, for the past seven years, P&G explicitly acknowledged its alliance with the ad tech platform […]
Hallmark is greeting programmatic with open arms. The 102-year-old card company moved all of its media buying to programmatic in 2015, and it’s “one of the best things we’ve done,” said Lindsey Roy, Hallmark’s VP of greeting marketing, speaking at the Mobile Marketing Association Leadership Forum in New York City on Wednesday. Programmatic allows Hallmark […]
Everyone knows the Aflac duck. “We’re lucky in the respect that the Aflac duck can stand alone and people automatically know it’s Aflac,” said Gail Galuppo, SVP and CMO for Aflac. “The Aflac duck, to me, is as iconic as the Target bull’s-eye and the Nike swoosh.” But the insurance brand needed to reinforce its […]
Pearle Vision was having an identity crisis. Over the years, the eyewear chain cycled through around a dozen different positionings, from wholesome and family-friendly to early 2000s-era ads featuring a naughty librarian. “What happened was what happens to many brands as the marketplace changes – there is this urge to change with it,” said Pearle Vision […]
