Fractional Attribution Keeps Eco-Conscious Brand Cariloha From Flying Blind
While consumers typically don’t convert after their first contact with a brand, many marketers measure as if they do. But specialty retailer Cariloha, which sells bamboo-based apparel and accessories both online and in 50 stores, is taking a different approach. Rather than assigning 100% of the credit for a conversion to the last ad a […]