The art of the pitch has changed since the pandemic, with employees having to let go of body language, physical cues and handshakes as they reorient around video conferencing. While pitches got delayed thanks to the lockdown, now they’re back in full force. So not much has changed in terms of volume, but meetings […]
Horizon Media said Thursday it has partnered with TransUnion to provide the people-based identity layer for its data platform, Blu. TransUnion’s deterministic identity graph covers all US adult individuals with privacy compliant, PII-based data spanning names, addresses, emails, mobile IDs and home IP addresses. Clients can append first- and third-party data sets to TransUnion’s identity […]
CEO and founder Lara Vandenberg had been planning to launch her new venture, Publicist, in mid-March. Then COVID-19 happened. But the idea behind the startup, an online platform that connects freelance marketing talent with brands and agencies, is doubly relevant in a rocky economic environment. Publicist launched on Tuesday. Vandenberg had been testing the platform […]
Publicis Groupe released an outcomes-based solution on Thursday aimed at midsize companies (MSBs) that provides a money-back guarantee. “If the desired KPI isn’t met, we’ll refund 100% of the client’s entire investment,” said Bryan Kennedy, CEO of Epsilon, which is powering the solution, called The Pact, for its new parent company. There are around 200,000 […]
WPP is slogging along with the rest of the agency market. Q1 like-for-like revenues were down 3.8% to $3.5 billion, the company said Wednesday. In North America, WPP’s largest market, like-for-like revenue was down 1.9% to roughly $1.2 billion. Grey, GroupM and VMLY&R all grew in the region, but revenues began to sag across the […]
Despite COVID-19, Merkle didn’t think twice about promoting longtime executive Craig Dempster to global CEO last week, sticking to a succession plan two years in the making. “We built a strategy and worked to execute against it,” Dempster said. “We didn’t spend a lot of time debating it.” Dempster, previously president of Merkle in the […]
Holding companies are being hit hard by the pandemic, and IPG is no exception. The company reported Wednesday that Q1 2020 net organic growth was 0.3% YoY to $1.97 billion, compared to 6.4% growth during the same period a year ago. Revenue was negatively impacted by account losses and the coronavirus pandemic in certain regions, […]
This story has been updated to reflect Tuesday’s earnings call. Publicis Groupe said Monday it will cut the salaries of chairman and CEO Arthur Sadoun and executive chairman of the supervisory board Maurice Lévy by 30% in response to the coronavirus pandemic. The company will also reduce compensation by 20% for management board members. For […]
Dentsu Aegis Network, the international arm of Japanese agency conglomerate Dentsu, will cut all employee salaries by 10% in response to the economic fallout of the coronavirus pandemic. Senior executives took a higher salary deduction, a Dentsu Aegis spokesperson said, but declined to specify how much. Dentsu Aegis Network employs about 45,000 people across 145 […]
Marketing and agency veteran Wendy Clark will become the global CEO of Dentsu Aegis Network (DAN), the company said on Monday. She is the first female CEO of a global agency network. She will start in September and report into Tim Andree, DAN’s global chairman, who took on the global CEO role after Jerry Buhlmann […]
