Panel-based TV ratings and TV-themed “social buzz” are on a collision course, and audience research mainstay Nielsen is doing everything it can to retain its pole position. The company today announced “Nielsen Twitter TV Ratings” to measure TV-related Twitter discussion — both the volume of discussion and its total reach. Last fall, Nielsen, through a joint […]
IBM’s launch today of a 100-partner-strong Digital Marketing Network will secure access to a slew of ad-related platforms for IBM Digital Marketing Optimization users. Certified digital marketing partners include a number of DMPs, DSPs and search marketing providers like BlueKai, Criteo, Turn, Marin Software, DoubleClick Search and x+1. This appears to be a move on […]
While audience measurement giants Nielsen and comScore have scrambled to meet online ad industry demands around TV’s gross ratings points, WPP Group’s Kantar Media has concentrated more narrowly on “return path data” – metrics derived from pay TV boxes. While talk of addressable TV (aka advanced or “targeted TV”) has floated around for over a […]
The open-source collaboration formed by video demand-side platform TubeMogul last spring to promote an industrywide standard for viewability keeps adding members, but the group is still grasping at definitions that all its members can agree on. In the meantime, a number of key video ad-tech players, namely Tremor Video and YuMe, remain committed to developing […]
Having worked in managerial roles in tech ranging from tech startups to a stint at Microsoft, where he worked on the Windows operating system, Stephen Purpura was convinced by 2001 that data products were going to be the next big wave. Since that time, he’s been working on nothing but big data-related projects – even […]
Little Rock, AR-based Acxiom is gearing up to launch an “Audience Operating System,” for cross-channel and cross-device ad targeting, in September. “The world is coming to us as big data and insight-based decisioning is exactly what we do,” CEO Scott Howe said during the company’s earnings call. “It is also exactly our vision for the […]
As SVP and chief digital officer for The E.W. Scripps Company, Adam Symson oversees the development of media and advertising products and services in more than 20 markets. His main focus is to enhance the company’s marketing and media product development through Web, mobile and connected TV platforms. Earlier, as a vice president of interactive […]
Viewability has been a trending topic in the online ad space this year, particularly as brand marketers and large publishers vent their ever-present impatience with the lack of metrics for advertising that’s more about creating affinity than direct-response clicks and conversions. In April, Google’s viewable-impression metric, Active View, got the approval of the Media Ratings […]
For the past few years, the analytics spotlight has been captured by Nielsen’s Online Campaign Ratings (OCR) and comScore’s Validated Campaign Essentials (VCE). WPP’s Kantar analytics group has tended to play a minor role in the wars over whether TV-centric metrics like gross ratings points can be relevant for digital media buys. But with today’s […]
As he intimated back in 2011, Monetate isn’t just servicing the e-commerce industry with its website optimization technology and analytics, says CEO David Brussin. It’s addressing the individual consumer as well. And yet, in spite of expanding into travel, financial services, and publishing, among other areas, Brussin thinks e-commerce giant Amazon is one of his […]
