Forget ROAS? The New Retail Metrics Game
Unfortunately, we seem stuck with our longtime measurement standards, like the trusty old CPM and ROAS. But for change to happen, it must come from within.
Unfortunately, we seem stuck with our longtime measurement standards, like the trusty old CPM and ROAS. But for change to happen, it must come from within.
What if the new storefront is a person sitting on their couch and scrolling their phone?
Fixating on ROAS makes it harder to figure out how certain parts of a campaign perform, especially now that retail media buys often include other, less performance-focused channels like display and CTV as audience extension.
It’s lawn season – and you know what that means. Scott’s Miracle-Gro commercials, of course. Except this time, spots for Scott’s will be brought to you by The Home Depot’s retail media network.
Sales are way up; ROAS is through the roof across search, social and ecommerce. At least, that’s what the ad platforms say.
Expedia Group, the online travel agency giant, is here for the retail media revolution.
This week, the AdExchanger Commerce newsletter caught up with Mark Heitke, Best Buy Ads vet and new VP of strategy at Symbiosys, a retail media tech biz with a new take on search advertising.
Disney Advertising links up with Walmart Connect to let advertisers match Walmart’s and Disney’s first-party data for audience-based bids on Disney+ and Hulu inventory.
Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable, ahead of its TV upfront debut.
Criteo split out its retail media segment revenue for the first time during its earnings report on Thursday.