How First-Party Data Is Helping The Container Store Think Outside The Box
To tap into its first-party data, The Container Store extended its relationship with Epsilon by choosing Epsilon’s self-service digital CDP.
To tap into its first-party data, The Container Store extended its relationship with Epsilon by choosing Epsilon’s self-service digital CDP.
Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix. Now TikTok, Snap and, notably, Criteo will be able to plug into Shopify for modeled data.
Some form of retail media standardization seems inevitable at this point. But retail media campaigns defy the notion of standardization.
Pacvue’s Melissa Burdick talks about the growing role of automation in commerce, the grocery wars and retail media.
Flywheel Digital, a digital commerce company for enterprise brands, released a feature that gives brands a clearer view of their customer lifetime value (CLTV).
Samantha Bukowski, who leads GroupM Nexus Commerce as global head of commerce, talks social commerce, retail media, AI and how all media has become performance media.
Instacart’s S-1 makes more references to advertising than it does to “delivery,” “pickup” or “CPG.”
On Tuesday, Surfside, a cannabis-focused data and marketing platform with its own CDP and DSP, rolled out its commerce media platform nationwide.
Publicis Groupe Chief Commerce Strategy Officer Jason Goldberg talks commerce trends, how he got into commerce and his podcast, “The Jason & Scot Show.”
How will gen-AI content resonate – or not – with consumers? That’s the big question, according to Todd Hassenfelt, Colgate-Palmolive’s ecommerce director.