Commerce

Ibotta’s consumer-focused offering still makes up more than half of its business, according to CEO and founder Bryan Leach. But its performance marketing network is its future.

Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform out of beta called Commerce Grid specifically for buyers and sellers of commerce media.

MikMak rolled out an “apples-to-apples comparison” tool across social, search, programmatic, streaming video and retail media Wednesday, dubbed MikMak Commerce for Retail Media.

David Sommer, Snap’s newly appointed head of US verticals, spoke with AdExchanger about how he’s applying his CPG knowledge to the tech space.

What’s in a name? Quite a lot, says David Placek, founder and CEO of Lexicon Branding, which specializes in inventing product names, including Dasani, Swiffer, Impossible Burger and Febreze, to name just a few.

Retail media is due for a reality check, according to Max Willens of eMarketer/Insider Intelligence. Willens spoke at the Programmatic I/O conference.

A few years ago, when the RMN trend was taking off, who would have thought that retailers would fully embrace the walled garden model. But that’s what appears to be happening.

Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered by Macy’s data.

Hey, readers! This is James Hercher, AdExchanger’s senior editor and your escort into the world of commerce media. This week, we examine an interesting DTC marketing trend whereby online brand building and ecommerce advertising experts are testing their mettle by launching and operating brands of their own. They’re eating their own dog food, so to […]

Rakuten Advertising announced the launch of Audience Engine, a CRM onboarding and optimization product that treats affiliate more like search and social media.