This article is sponsored by Tatari. OTT viewing is on the rise. Once considered a supplementary source of TV content, streaming now accounts for nearly 30% of viewing – and growing. As publishers continue to move more of their content libraries to the advertising video on demand (AVOD) ecosystem, streaming ad impressions will become a […]
The data, insights, technologies and communication channels that today’s marketers have at their disposal should make this the transformative age of marketing. But as new regulations such as the California Consumer Privacy Act (CCPA) go into effect, US marketers are finding that earning the trust of consumers while remaining compliant is increasingly complicated. Successful brands […]
This article is sponsored by Experian. TV has long been considered one of the most powerful tools for marketers to tell brand stories in ways that engage and activate consumers. But changes in viewership habits over the last five-plus years and the inundation of marketing messages have ushered in new questions about how to best […]
This article is sponsored by SpotX. To learn more about the future of TV and cross-screen video, read “SpotX’s Guide to 2020 Trends in Video Advertising.” Spurred by a new wave of OTT content and subscription services, 2019 might be remembered as the year OTT and connected TV (CTV) finally achieved widespread consumer adoption. According […]
This article is sponsored by Tremor Video. To learn more about the future of ad-supported CTV, read Tremor Video’s Evolving Living Room guide. TV viewership is on the move – driven by an influx of connected TV (CTV) subscription services that have redefined the way viewers consume and pay for content. While the early transition […]
This article is sponsored by the New York Interconnect. Attribution has long been the holy grail for TV advertising. Yet even without it, TV’s ability to reach audiences at scale and drive brand awareness has solidified it as one of the most powerful channels for advertisers. Advertising budgets continue to reinforce this value. In fact, […]
This article is sponsored by Facebook. More than 2.7 billion people now use Facebook and its family of platforms – including Instagram, Messenger and WhatsApp – every month.[1] In this age of platform-based interactions, Facebook ad campaigns and customer service features are no longer a “nice-to-have,” they have become a necessary touchpoint to build customer […]
This article is sponsored by Oracle Data Cloud. The digital world can be a scary place, so it’s no wonder that brands and agencies are clamoring to find solutions that protect brand equity without sacrificing the scale advertisers need to stay top of mind for consumers. In doing so, many are relying on stringent keyword […]
This article is sponsored by Comcast Technology Solutions. In the last few years, brands have wrestled with whether to prioritize broadcast or digital video channels in their advertising campaigns. The short answer? Emphasize both. A blended, multichannel strategy has been shown to increase ROI by as much as 35%, according to […]
This post is sponsored by Xandr. As the fragmentation of media viewing habits continues unabated, technology platforms must help evolve buying practices to reach interested consumers however they access content. In order to ensure buyers’ unique objectives are met across screens, customization and flexibility are paramount. This summer, AT&T’s Xandr unit introduced Xandr Invest, a […]
