Content Studio

Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher.

Marketing has evolved dramatically – from one-size-fits-all tactics to today’s hyper-personalized, data-driven strategies. But now we’re reaching another inflection point. For years, marketing teams have invested in turning data into insights. Yet a persistent problem remains: The path from insight to action remains too long and fragmented.

Audio platforms that solve identity challenges are gaining an edge, winning new advertisers and driving stronger returns. As digital audio matures, the ability to understand who’s listening is becoming just as important as what they’re listening to. Digital audio is evolving fast. What was once a niche channel of host-read sponsorships and direct buys has […]

The modern marketing landscape is being rewritten in near real time. While economic uncertainty may tempt brands to retreat into the comfort of walled gardens, the truth is more nuanced, especially regarding data and identity solutions.

No one needs reminding that a recession sharpens the knife on every budget line. Yet the 2025 slowdown is arriving just as media trading itself is mutating.

Frequency capping has long relied on a static “set it and forget it” mindset: once every 24 hours, three times every seven days and so on. This passive approach to avoiding consumer ad overexposure relies on the presence of ad identifiers, which continue to deteriorate.

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the right audiences at the right time.

Agency leaders cite inefficient processes as the biggest challenge currently facing their organizations, ahead of all other pain points, according to a recent survey. Clunky planning workflows, scattered data sources, bloated tech stacks and siloed platforms are just a few of the symptoms.

Managing first-party data – and, by extension, your identity strategy – has never been more critical in today’s evolving digital landscape. The landscape has also never been more challenging to navigate.

Every organization that has installed a marketing mix modeling solution today wants to be more data-driven.

Modern CMOs, marketing analytics leaders and media leaders know marketing is an investment, which must have demonstrable ROI. And they know using data to figure out what’s working and what isn’t is crucial to ensuring waste is controlled.