Curation Critics Cry Foul; Hot Ad Market Trends For 2025
Publishers are skeptical that “curation” is actually doing anything for them. Plus, what’s coming up in 2025?
Publishers are skeptical that “curation” is actually doing anything for them. Plus, what’s coming up in 2025?
Nobody likes social media bots… but what about users who act like bots? Plus, even telling someone to go vote might get your content flagged.
Fertility companies are having their ads blocked on Google, TikTok and Meta. Plus, will the digital dark ages soon be upon us?
NCIS: Ad Tech takes off as Washington zeroes in on Adalytics reports; Kroger says attention has yet to prove correlation to performance; and inside California’s backroom deal with Google to fund journalism and AI.
In-game ad platform Frameplay joins with competitors to chase scale; top-level domains become a top-level concern; and could Google be forced to open its data warehouse?
PayPal officially launched its ads business. Plus, Media buyers are worried that “an advertising mistake can become the news.”
Move over, Mr. Met — it’s Grimace’s time to shine. Plus, Zeta Global has acquired email marketing and identity company LiveIntent for $250 million.
Pinterest is picking up supporters on Wall Street. Plus, what’s the deal with the search advertising, AI and data licensing deal between Google and Reddit?
Chalice integrated with Index Exchange, and it’s not a typical partnership. Plus, Microsoft will be moving on from its retail media platform Promote IQ.
As Nike’s new CEO prepares to take over, the shoe brand is walking back on some of its direct-to-consumer plans. Plus: YouTube Shorts ups maximum video length to three minutes.