“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Wayne Blodwell, founder and CEO at The Programmatic Advisory. So far this year, header bidding has been adopted at scale by many of the world’s largest publishers. But it hasn’t […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. In September, Apple will release new changes to Safari with iOS 11 called “Intelligent Tracking Prevention.” These changes will have large effects on the ad […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Sachs, CEO at OneSpot. Each day, millions of Americans grab a cup of coffee, jump into their cars and turn on the radio to hear the weather, day’s news […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Herbst, vice president of programmatic data solutions at Bombora. Oil, steel, movies, games, credit, alcohol, stocks and bonds: They are all bought and sold, and each is rated by […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. If you’re like me, you get calls, introduction emails and LinkedIn messages all the time from companies trying to figure out how to get the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ocean Fine, vice president of agency and strategic partnerships at Factual. The ability to leverage location data – not just to launch targeted advertising campaigns, but to learn about an […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amber Naslund, senior director of industry leadership at Hootsuite. Many businesses struggle to measure their social media efforts. For most, the trouble starts right at the beginning: What, exactly, should we […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sanjay Agarwal, vice president of engineering at Drawbridge. In the ad tech ecosystem before OpenRTB, proprietary protocols caused long integration cycles, more code complexity and maintenance and custom logic for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Voda, CEO at OptiMine. In the last six months, both Facebook and Google have launched formal, public marketing-mix modeling (MMM) partnership programs. Participating vendors are allowed special access to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julia Amorim, CEO at MediaNet. In the famous scene from the 1992 movie “A Few Good Men,” Jack Nicholson’s character asks Tom Cruise if he wants answers, to which Cruise’s […]
