“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sarah Denman, vice president of insights at 84.51°. Every business faces disruptors of some kind. They often come in the form of technology, services or products. We all know their […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Max Mead, CEO at Acceleration Labs. You were probably expecting to read about why you should boycott politically oriented media properties or remove controversial political intonations from your brand’s messaging. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Keith Petri, chief strategy officer at Screen6. A recent report from comScore showed that consumers are spending more time on their smartphones, tablets and connected TVs than ever before, and it’s not necessarily […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Attila Jakab, managing director at Infectious Media. The digital ad market has a massive elephant in the room. It’s been there for years and everyone knows it’s there, but curiously […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Crook, chief product and technology officer at Verve. The location-powered mobile marketing industry might see Apple’s upcoming iOS 11 blue bar for location as a privacy-first development. But what […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ken Rona, chief data scientist at IgnitionOne. There is a lot of excitement and some confusion across the ad industry around machine learning, and for good reason. The availability of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Webster, co-founder and chief strategy officer at The Exchange Lab. Technology advancements over the past 10 years have without question transformed the digital advertising landscape. What was once a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kym Frank, president at Geopath. Marketers have eagerly embraced big data. When I worked at a media agency, I so often hunted for new data, insights, optimization tools and differentiation that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maggie Mesa, vice president of mobile at OpenX. By now, it should go without saying that in-app advertising and desktop advertising are two completely different animals – and publishers need to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Curt Larson, vice president of product at Sharethrough. At Apple’s developer conference in early June, the company unveiled its new “Intelligent Tracking Prevention” initiative. The move will launch on Safari […]
